Pay Per Click

As a company if you’re going to sell pay per click advertising at a fixed cost per lead then you have to be good, really good. If not you won’t be able to make any money and run the risk of losing money on every campaign.
We’re that good, and that’s why we can sell you leads at a fixed price. We put our money where our mouth is.

PAY PER CLICK

As a company if you’re going to sell pay per click advertising at a fixed cost per lead then you have to be good, really good.

If not you won’t be able to make any money and run the risk of losing money on every campaign.

We’re that good, and that’s why we can sell you leads at a fixed price. We put our money where our mouth is.

Website Energy: Google Ads at a Fixed Cost Per Lead

At Website Energy we are the only digital marketing agency around that generates and sells Google Ad leads at a fixed price. There is a good reason that Google have grown to generate over $100B every year in advertising revenue.

Let’s say a click costs a dollar and they boast a 10% conversion rate, then each lead should cost you $10 plus the agency management fee at say 20% = Lead $12. But that cost will always vary as costs per click and conversion rates always vary. If CPC is $2 and conversion drops to 2% then your CPL is now $100 + comm = $120.

That is because Google search campaigns are still the ONLY advertising mechanism that is initiated by the prospect. They start the process by entering a search query. All other agencies sell clicks at their cost plus a commission and then boast how good their conversion rates are, so you have to take a chance that they will convert at the rate they say they do.

As most agencies make money on the amount of Ad spend they have no incentive to keep the CPC low, in fact, the opposite is true, as it benefits them and Google for it to be higher as they both make more money. This is how they train their Google Ads partners, so beware.

We cut out all the BS and agree on a fixed cost for each lead upfront depending on: the market (average CPC of keyword) and number of leads per day, week etc. required (volume of searches). And that’s it, if it’s $20 per lead then you pay $20 for every lead simple as that. We are that confident of our ability to deliver that we take the risk on board, not you.

Website Energy: Google Ads at a Fixed Cost Per Lead

At Website Energy we are the only digital marketing agency around that generates and sells Google Ad leads at a fixed price. There is a good reason that Google have grown to generate over $100B every year in advertising revenue.

Let’s say a click costs a dollar and they boast a 10% conversion rate, then each lead should cost you $10 plus the agency management fee at say 20% = Lead $12. But that cost will always vary as costs per click and conversion rates always vary. If CPC is $2 and conversion drops to 2% then your CPL is now $100 + comm = $120.

That is because Google search campaigns are still the ONLY advertising mechanism that is initiated by the prospect. They start the process by entering a search query. All other agencies sell clicks at their cost plus a commission and then boast how good their conversion rates are, so you have to take a chance that they will convert at the rate they say they do.

As most agencies make money on the amount of Ad spend they have no incentive to keep the CPC low, in fact, the opposite is true, as it benefits them and Google for it to be higher as they both make more money. This is how they train their Google Ads partners, so beware.

We cut out all the BS and agree on a fixed cost for each lead upfront depending on: the market (average CPC of keyword) and number of leads per day, week etc. required (volume of searches). And that’s it, if it’s $20 per lead then you pay $20 for every lead simple as that. We are that confident of our ability to deliver that we take the risk on board, not you.

Website Energy:

At Website Energy we are the only digital marketing agency around that generates and sells Google Ad leads at a fixed price. There is a good reason that Google have grown to generate over $100B every year in advertising revenue.

That is because Google search campaigns are still the ONLY advertising mechanism that is initiated by the prospect. They start the process by entering a search query. All other agencies sell clicks at their cost plus a commission and then boast how good their conversion rates are, so you have to take a chance that they will convert at the rate they say they do.

Let’s say a click costs a dollar and they boast a 10% conversion rate, then each lead should cost you $10 plus the agency management fee at say 20% = Lead $12. But that cost will always vary as costs per click and conversion rates always vary. If CPC is $2 and conversion drops to 2% then your CPL is now $100 + comm = $120.

As most agencies make money on the amount of Ad spend they have no incentive to keep the CPC low, in fact, the opposite is true, as it benefits them and Google for it to be higher as they both make more money. This is how they train their Google Ads partners, so beware.

We cut out all the BS and agree on a fixed cost for each lead upfront depending on: the market (average CPC of keyword) and number of leads per day, week etc. required (volume of searches). And that’s it, if it’s $20 per lead then you pay $20 for every lead simple as that. We are that confident of our ability to deliver that we take the risk on board, not you.

At Website Energy we are the only digital marketing agency around that generates and sells Google Ad leads at a fixed price. There is a good reason that Google have grown to generate over $100B every year in advertising revenue.

That is because Google search campaigns are still the ONLY advertising mechanism that is initiated by the prospect. They start the process by entering a search query. All other agencies sell clicks at their cost plus a commission and then boast how good their conversion rates are, so you have to take a chance that they will convert at the rate they say they do.

Let’s say a click costs a dollar and they boast a 10% conversion rate, then each lead should cost you $10 plus the agency management fee at say 20% = Lead $12. But that cost will always vary as costs per click and conversion rates always vary. If CPC is $2 and conversion drops to 2% then your CPL is now $100 + comm = $120.

As most agencies make money on the amount of Ad spend they have no incentive to keep the CPC low, in fact, the opposite is true, as it benefits them and Google for it to be higher as they both make more money. This is how they train their Google Ads partners, so beware.

We cut out all the BS and agree on a fixed cost for each lead upfront depending on: the market (average CPC of keyword) and number of leads per day, week etc. required (volume of searches). And that’s it, if it’s $20 per lead then you pay $20 for every lead simple as that. We are that confident of our ability to deliver that we take the risk on board, not you.

PPC Campaigns

PPC is ever changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Website Energy is a full-service Performance Marketing Company that pushes the limits of PPC strategy and campaign execution. We pride ourselves on delivering enterprise level paid PPC management with a personal touch.
PPC is ever changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Website Energy is a full-service Performance Marketing Company that pushes the limits of PPC strategy and campaign execution. We pride ourselves on delivering enterprise level paid PPC management with a personal touch.

PPC Campaigns

PPC is ever changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Website Energy is a full-service Performance Marketing Company that pushes the limits of PPC strategy and campaign execution. We pride ourselves on delivering enterprise level paid PPC management with a personal touch.

PPC is ever changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Website Energy is a full-service Performance Marketing Company that pushes the limits of PPC strategy and campaign execution. We pride ourselves on delivering enterprise level paid PPC management with a personal touch.

Types of PPC Campaigns: Search

google ads
google display network

Search Network

This is the simplest and most common option, best used when you want your ads to appear above the Google search results that are displayed to users who are searching your keywords and are therefore most likely to be searching for your specific product or service.
According to Google, “Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information.” (See video)

Display Network

This option enables you to advertise on popular websites whose content is relevant to your business, while promoting awareness of your brand and what you have to offer with images and video in addition to just text.
Comprised of millions of websites that agree to show Google text, image and video ads, the Display Network emphasizes target audiences and demographics more heavily than keywords and, according to Google, allows you to “reach customers while they’re browsing online.” (See video)

Types of PPC Campaigns: Search

google ads

Search Network

This is the simplest and most common option, best used when you want your ads to appear above the Google search results that are displayed to users who are searching your keywords and are therefore most likely to be searching for your specific product or service.
According to Google, “Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information.” (See video)
google display network

Display Network

This option enables you to advertise on popular websites whose content is relevant to your business, while promoting awareness of your brand and what you have to offer with images and video in addition to just text.
Comprised of millions of websites that agree to show Google text, image and video ads, the Display Network emphasizes target audiences and demographics more heavily than keywords and, according to Google, allows you to “reach customers while they’re browsing online.” (See video)

Cross Platform Management

We advise the most effective platforms to advertise with and manage them all with a single fee. It’s that simple and transparent.

Cross Platform Management

We advise the most effective platforms to advertise with and manage them all with a single fee. It’s that simple and transparent.
google ads
facebook
bing ads
linkedin
you tube
twitter
instagram
amazon
google ads
you tube
facebook
twitter
bing ads
instagram
linkedin
amazon

A successful PPC campaign is based upon the insights and data gained from our PPC Audit.

Our audits are carried out manually by our PPC team without tools or shortcuts.
We examine the account structure, targeting, ad copy performance, extensions, market impression share, and accuracy of conversion tracking. We offer our PPC audits complimentary for select new partner clients.

Are you getting the most out of your PPC Campaigns?
Our PPC Audits will tell you. We guarantee it!

GET YOUR PPC AUDIT
Account Structure Analysis
Keyword & Ad Analysis
Bidding, Device & Settings
Landing Page Analysis

What Makes Website Energy Different?

It’s simple really. We offer transparent results driven, paid search management executed by our PPC team of experts. We execute a holistic paid search strategy based on conversion data and your goals. It’s measurable, effective, and scalable. Most importantly, we never run your campaigns on autopilot.

What Makes

It’s simple really. We offer transparent results driven, paid search management executed by our PPC team of experts. We execute a holistic paid search strategy based on conversion data and your goals. It’s measurable, effective, and scalable. Most importantly, we never run your campaigns on autopilot.

Account structure

A profitable paid search effort stems from the framework and architecture the campaigns are built upon. We have a proven methodology and structure that has been tweaked and refined over the past decade to prove its success across various industry verticals. Google themselves love it and we have been praised for its performance by a countless number of clients. We are sticking to it and keeping it ours.

Account structure

A profitable paid search effort stems from the framework and architecture the campaigns are built upon.
We have a proven methodology and structure that has been tweaked and refined over the past decade to prove its success across various industry verticals.
Google themselves love it and we have been praised for its performance by a countless number of clients. We are sticking to it and keeping it ours.

Dedicated strategist

A dedicated agile PPC strategist working closely with the client yields the highest ROI. We believe that having a single point of contact, who is actually the strategist working on an account, is vital to a successful PPC campaign. It’s a data-driven strategy that encourages dialogue between an agency and its partner and measuring, testing, and measuring again to improve performance.

Dedicated strategist

A dedicated agile PPC strategist working closely with the client yields the highest ROI.
We believe that having a single point of contact, who is actually the strategist working on an account, is vital to a successful PPC campaign.
It’s a data-driven strategy that encourages dialogue between an agency and its partner and measuring, testing, and measuring again to improve performance.

Transparency

We love this one! We are as honest as it gets. Our reporting contains all pass-through data directly from the network (i.e Google, Bing/Yahoo, Facebook, LinkedIn, etc.) and the CPC’s can never be altered before reaching the client. Our pricing is also based on a fixed CPL model. We do not get paid a commission on the total ad spend like all other agencies Essentially, there is no conflict of interest at all!

Transparency

We love this one! We are as honest as it gets. Our reporting contains all pass-through data directly from the network (i.e Google, Bing/Yahoo, Facebook, LinkedIn, etc.) and the CPC’s can never be altered before reaching the client.
Our pricing is also based on a fixed CPL model. We do not get paid a commission on the total ad spend like all other agencies Essentially, there is no conflict of interest at all!

Reporting

A closed loop PPC strategy relies on the data it produces to tailor the efforts going forward. We live and breathe data and constantly adjust campaign settings, keywords, bidding and ad copy based on its performance. All of our reporting is direct from Google Adwords & Analytics and shared with our clients for review together. Our PPC Tel Aviv team includes a summary of the reporting periods performance and suggestions and roadmap for future campaign optimisation.

Reporting

A closed loop PPC strategy relies on the data it produces to tailor the efforts going forward. We live and breathe data and constantly adjust campaign settings, keywords, bidding and ad copy based on its performance.
All of our reporting is direct from Google Adwords & Analytics and shared with our clients for review together. Our PPC Tel Aviv team includes a summary of the reporting periods performance and suggestions and roadmap for future campaign optimisation.

Menu