INDUSTRY NEWS

  • How 5G Wireless Will Affect Digital Marketers
    by Jonathan McClure on September 22, 2020 at 7:00 am

    When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies — as well as new pitfalls. It’s a game-changer, because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate location information. Just like the arrival of 4G made it possible for services like Uber and Lyft to launch, 5G will be the catalyst for a new wave of […]

  • 5 Ways B2B Marketers Can Boost Productivity and Focus
    by Nick Nelson on September 21, 2020 at 10:30 am

    Across every industry, profession, and discipline, work productivity is in peril. How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic turmoil. Through it all, many of us have been acclimating to a remote work setting that upends our established workflows and routines. Frankly, we all deserve a pat on the back for being able to stay focused […]

  • How to Master Customer Signals in the Experience Economy
    by Michael McNichols on September 21, 2020 at 7:00 am

    It has never been more important to harness customer signals and turn them into personalized experiences. On August 6th, Rob Tarkoff, EVP, Oracle CX and Data Cloud, delivered the keynote address for the Oracle CX Cloud Virtual Summit on personalized marketing that addressed this very topic. The COVID-19 pandemic has caused major changes in both businesses and personal lives with business travel and consumer spending going down and remote working and unemployment claims on the rise. As a […]

  • Less Screen Time Can Mean More Inspiration
    by Srijana Angdembey on September 20, 2020 at 7:00 am

    On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. More time at home has meant more screen time. If you are feeling worn out by endless virtual meetings and events, you’re not alone. Why discuss this on a blog about a video series? Because we are all feeling the burn out and it may be affecting our creativity. Scott Monty, strategic communications and […]

  • B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data
    by Lane Ellis on September 18, 2020 at 10:30 am

    Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some 43 percent. ANA Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19 64 percent of B2B buyers have increased their use of online video during […]

  • 3 CX Marketing Lessons from the Legends of the Chicago Bulls
    by Ambar Castillo on September 18, 2020 at 7:00 am
  • Get Ready For Video In 2021: Watch 5 Creative Examples of B2B Marketing on YouTube
    by Lane Ellis on September 16, 2020 at 10:30 am

    What’s new at YouTube, and how are B2B marketers using the world’s largest video platform in creative and engaging campaigns? Let’s take a look! Google’s omnipresent YouTube brought in revenue of over $15 billion in 2019, has over two billion monthly active users (MAUs), and by some estimates is considered as the world’s number two search engine, making it nearly inescapable for B2B marketers seeking to host and promote video content. While not necessarily out of […]

  • How Marketers Can Match the Pace of Customer Change with Real-Time Experiences
    by Michael McNichols on September 16, 2020 at 7:00 am

    Real-time experiences are the key to inspiring lifetime customer loyalty, according to Shashi Seth, Senior Vice President, Oracle CX Marketing. At the Oracle CX Cloud Virtual Summit on personalized marketing that took place August 6th, he spoke about the importance of customer data, real-time experiences, and hyper-personalization. Marketers work to keep up with customers who frequently switch between channels, brands, and buying options almost on a whim. Earning and retaining customer […]

  • Understanding Marketing Metrics: Email Open Rates
    by Chad S. White on September 15, 2020 at 7:00 am

    Marketing metrics are more than just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics. We’ll discuss how to measure each one, use each one, and how to benchmark your performance. In this post, we’re examining email open rates, which are easily the most misunderstood email marketing […]

  • B2B Marketing Technology in 2021: 5 Key Focuses
    by Nick Nelson on September 14, 2020 at 10:30 am

    If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always on the money. While certain aspects of Blade Runner’s vision might’ve been frighteningly accurate, Los Angeles is not yet inhabited by flying cars or giant video […]

  • Pros and Cons of Chatbots
    by John Rampton on September 14, 2020 at 7:00 am

    Chatbots are becoming mainstream as both consumers and businesses become more accustomed to the idea of interacting with a machine. With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may be the right time to consider incorporating a chatbot into both your business and marketing. Before jumping in and investing in this technology for your marketing strategy, it is important to understand both the pros and cons of chatbots.  Pros of […]

  • Demystifying the Customer Experience
    by Srijana Angdembey on September 13, 2020 at 7:00 am

    On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Customer experience and customer service are two terms that are often used interchangeably. In this episode of On the Fly, Steve Curtin, author of Delight Your Customers, clarifies the difference. Here is how he defines key industry terms related to customer experience:   Customer service is a voluntary act […]

  • B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming
    by Lane Ellis on September 11, 2020 at 10:30 am

    75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the performance of user-generated content (UGC) for brands. Mobile Marketer Merkle: How Much Loyalty Customers Have Depends On Several Factors When it comes to driving brand […]

  • How Marketing Teams Can Achieve the Email Pre-Send Dream
    by Megan Moller on September 11, 2020 at 7:00 am

    The steps to take to turn an email idea into an active campaign will probably be the longest process of your marketing team’s job. With more consideration in your pre-send process, you’ll see more efficiency with each step and realize greater insights. How do you bridge the gap between where you are and where you want to be? It starts by assessing each step in your pre-send workflow. Step 1: Planning When you’re in the weeds of email creation and testing, it can be hard to […]

  • 8 Things B2B Marketers Need To Know About Reddit in 2021
    by Lane Ellis on September 9, 2020 at 10:30 am

    What do B2B marketers stand to gain by using Reddit? Just how effective is Reddit for advertising and organic marketing communication, and what are some of the top tips and advice for B2B marketers new to Reddit or those looking to expand their presence on the social media platform? Let’s take a look at the answers to these questions and more, including eight things B2B marketers need to know about social news aggregator and discussion platform Reddit, including why more businesses than […]

  • How to Sell More to Existing Customers with Multichannel Loyalty
    by Emily Rudin on September 9, 2020 at 7:00 am

    Loyalty programs are evolving to meet the growing expectations of consumers. Customers expect to be rewarded for engaging with a brand no matter how or where they make the purchase. They also expect that the brand will customize and personalize promotions so that they are hit with relevant offers and incentives at the right time. The easier it is for the customer to be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and meeting customer […]

  • The Most Critical Email Deliverability Questions
    by Chad S. White on September 8, 2020 at 7:00 am

    The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live questions about a range of issues that fall under the umbrella of email deliverability. During this attendee-driven 57-minute webinar, we answer […]

  • How to Win at B2B Influence With The Magic of Content Co-Creation
    by Lee Odden on September 7, 2020 at 12:04 pm

    Today we live in an age of information overload where the speed of content discovery and the variety of options for media consumption across connected devices presents new challenges for B2B brands and buyers alike. The natural response for buyers is to filter their choices and focus those few sources which are most trusted, credible and meaningful. For brands that want to differentiate and even dominate in their category, becoming known as “the best answer” for their domain of […]

  • B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection
    by Lane Ellis on September 4, 2020 at 10:30 am

    COVID-19 drives more business to B2B marketplaces Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at least the same or significantly more because of pandemic circumstances. Digital Commerce 360 How Committed Are Big Advertisers to Content […]

  • Combine Customer Interaction Data Across All Digital Channels in Oracle Infinity
    by Kiumarse Zamanian on September 4, 2020 at 7:00 am

    In 2019, We Are Social and Hootsuite found that there were about 4.4 billion people online in the world. Online activities, such as shopping, researching, and watching videos, result in millions of digital interactions or “footprints” captured over time that could be used to create an accurate 360-degree view of a customer. This 360-degree view helps brands develop closer, experiential relationships with their customers to provide them more relevant and timely offers. This wuld […]

  • Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2020
    by Andrea Tucker on September 3, 2020 at 8:31 pm

    I remember when the B2B sales process was all about “relationship selling”. Every email was personal, every phone conversation relevant and marketing was focused on brand awareness. But we found that as the pace of business increased, 1:1 relationship selling (and especially account-based marketing) couldn’t scale efficiently without the right technologies and alignment between marketing and sales. And just as technology and processes have advanced in CRM lead management, so […]

  • Your Guide to Effective Storytelling in B2B Content Marketing
    by Nick Nelson on September 3, 2020 at 10:30 am

    Joseph Gordon-Levitt is a guy who understands content. He was the featured keynote speaker at Content Marketing World three years ago, and his company HitRecord empowers creators to collaborate and produce awesome stuff together. Joseph Gordon-Levitt also understands storytelling. He is an actor, director, producer, and writer who has appeared in numerous beloved movies and TV shows. His work as an author includes a series of works called The Book of Tiny Stories. “The universe is not […]

  • 6 Dynamic Tactics For Solving The Post-Pandemic Marketing Rubik’s Cube
    by Lane Ellis on September 2, 2020 at 10:30 am

    What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready? B2B marketers are facing daunting and unprecedented challenges — not unlike a Rubik’s Cube — during the global health crisis. Each impediment, however, also offers valuable lessons that can help us as we transition to 2021 and the future opportunities that await. Let’s begin unraveling the mysteries of the post-pandemic marketing world, with six dynamic […]

  • What Flowers and Fruits Can Teach Us About Content and Branding
    by James Glover on September 2, 2020 at 7:00 am

    Content marketing and branding go farther back than you might think. Although many of us think of consumerism as an invention of the modern mind, the truth is that the natural world invented it long before us humans. The world’s earliest examples of branding date back to hundreds of years before the golden age of advertising — long before humans could write, in fact. Surprising as it might sound, some of the first forms of branded advertising were flowers and fruits. To […]

  • B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose?
    by Joshua Nite on September 1, 2020 at 10:30 am

    What does being an influencer really mean in the B2B world? The classic B2C influencer is someone with a big following on social media, someone who makes a living doing makeup tutorials or cosplay or skateboarding tricks. Brands who want to reach their audience can simply provide free products or sponsor a post — it’s inherently transactional. But for B2B, the question is a little trickier. B2B influencers are very rarely celebrities with millions of followers. For example, given […]

  • Double Opt-In Best Practices for Email Marketing
    by Chad S. White on September 1, 2020 at 7:00 am

    Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. I’ll explain the advantages and disadvantages of double opt-in—which is sometimes referred to as confirmed opt-in—as well as where and how to use it effectively. However, let’s first answer the most […]

  • 5 Case Studies on How to Optimize B2B Influencer Engagement on LinkedIn
    by Lee Odden on August 31, 2020 at 1:30 pm

    With over 700 million community members in 200+ countries and territories, LinkedIn is without question the place for businesses to do business. With 91% of marketing executives using LinkedIn as a content source (SocialPilot) it's easy to understand why 94% of B2B marketers using LinkedIn to distribute content (CMI). In fact, there's been a 50% year over year increase in content shared on the LinkedIn platform (LinkedIn). With many social network options, LinkedIn has proven to be an effective […]

  • B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads
    by Lane Ellis on August 28, 2020 at 12:54 pm

    The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of interest to digital marketers. MarketingCharts US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets B2B […]

  • 10 Wise Quotes To Inspire Your Influencer Marketing
    by Lane Ellis on August 27, 2020 at 10:30 am

    What will successful B2B influencer marketing look like in a post-pandemic world, and what can marketers do today to be ready? Here are 10 quotes from some of the best in the B2B influencer marketing business to inspire your marketing today and to prepare for the eventual post-pandemic landscape. 1 — Rani Mani of Adobe For Rani Mani, head of social influencer enablement at Adobe*, reaching out to uncover the heartfelt motivations, challenges, and aspirations of B2B influencers can be a […]

  • 5 Refreshing Examples of Imaginative B2B Marketing To Inspire You in 2021
    by Lane Ellis on August 26, 2020 at 10:30 am

    What will it take in 2021 for B2B marketers to break through the mundane and reach the sublime? Post-pandemic success isn’t likely to come for those who settle for the same old B2B marketing efforts, even if some do have a lengthy track-record. Looking ahead to an as-yet unknown new B2B marketing landscape can be a bit of a guessing game, however examining powerful award-winning marketing efforts can at least offer us a glimpse of how imaginative storytelling on a global scale is likely […]

  • Marketing Lessons from Lockdown: What My 3-year-old Has Taught Me
    by Elizabeth Williams on August 25, 2020 at 10:30 am

    “Our children can be our greatest teachers if we are humble enough to receive their lessons.” Wise words from author Bryant McGill. These last few months of lockdown, while challenging, have brought forth some very inspiring lessons from my almost 3 year old that I hope can inspire you: His fearless attitude, his openness to learning, his inquisitive nature and his no-yielding passion for everything he does. Be Fearless Unless we’re talking about cooked carrots, my little guy […]

  • 5 Steps for a More Powerful B2B Content Marketing Strategy
    by Lee Odden on August 24, 2020 at 1:36 pm

    Content Marketing continues to be a driving force behind meaningful B2B marketing that powers marketing and business growth. According to research by HubSpot, 70% of marketers actively investing in content marketing  and there's no sign of a slowdown, especially as SEMrush research has found, marketers are focused on using content to generate more quality leads (75%), attract more traffic to their website (71%), improve brand reputation (56%), and improve customer engagement and loyalty […]

  • B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting
    by Lane Ellis on August 21, 2020 at 10:30 am

    The Most Significant Challenges to B2B Brand-Building Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs 'You get 2 seconds to engage consumers online': Mars neuroscientist shares key findings Digital marketers have just two seconds to capture consumers' attention and five to make […]

  • 7 B2B Content Marketing Tactics For Long Term Success
    by Anne Leuman on August 20, 2020 at 10:30 am

    I have an important question for you: Athlete A runs a marathon in under 3 hours. Athlete B runs a 40-yard dash in under 5 seconds. Which athlete is more impressive to you? Athlete A can run the distance, but Athlete B is explosive. ? via GIPHY If you’re anything like me, you answered that they’re both very impressive. And you’d be right. Having both endurance and power are extremely important. So, why am I asking this question on a blog all about marketing? Well, the most […]

  • 5 Tips For Finding Your Authentic Marketing Identity
    by Lane Ellis on August 19, 2020 at 10:30 am

    What do you think of when you see a person’s business title, and how do the role assumptions we all inevitably bring to the table affect our ability to market authentically? Can we find our own more effective and authentic marketing identity and build greater business communication opportunities by ditching preconceived role beliefs? Marketing has seen dwindling levels of trust in recent years, and as our CEO Lee Odden observed in his recent “In Search of Trust: How Authentic […]

  • Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends
    by Amy Gesenhues on February 14, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends appeared first on Marketing Land.

  • Marketing Day: Agencies and brands see potential for OTT, Reddit App Install ads, more
    by Amy Gesenhues on February 13, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Agencies and brands see potential for OTT, Reddit App Install ads, more appeared first on Marketing Land.

  • Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities
    by Amy Gesenhues on February 12, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities appeared first on Marketing Land.

  • Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers
    by Amy Gesenhues on February 11, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers appeared first on Marketing Land.

  • Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips
    by Amy Gesenhues on February 8, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips appeared first on Marketing Land.

  • Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more
    by Amy Gesenhues on February 7, 2019 at 9:20 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more appeared first on Marketing Land.

  • Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more
    by Amy Gesenhues on February 6, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more appeared first on Marketing Land.

  • Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more
    by Amy Gesenhues on February 5, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more appeared first on Marketing Land.

  • Marketing Day: Dominant digital Super Bowl brands, What’s next for display?
    by Amy Gesenhues on February 4, 2019 at 9:33 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Dominant digital Super Bowl brands, What’s next for display? appeared first on Marketing Land.

  • Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies
    by Amy Gesenhues on February 1, 2019 at 9:20 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies appeared first on Marketing Land.

  • Best Billing and Invoicing Software
    by Today's Eggspert on September 21, 2020 at 1:00 pm

    The days of mailing paper invoices and getting paid via hand-signed checks are long behind us—modern billing has gone digital. As a business owner or CFO, you know how important accounts receivables are to your company. Delayed payments can cause cash flow issues that quickly snowball into more severe troubles.  Billing and invoicing software is The post Best Billing and Invoicing Software appeared first on The Daily Egg.

  • How to Start a Blog That Makes Money (Lessons Learned)
    by Lars Lofgren on September 21, 2020 at 10:54 am

    Want to jump straight in? Click here to learn how to start a blog today. You have every reason to start a blog. Not only does it give you a great creative outlet, but it can also generate extra income for you on the side. The very blog you’re reading now generates hundreds of thousandsContinue reading

  • The Best Web Hosting for WordPress
    by Lars Lofgren on September 21, 2020 at 10:35 am

    Want to jump straight to the answer? The best web hosting for most people is definitely Bluehost. So you’ve decided to build your site with WordPress. Great choice! Your next step is to find the best web hosting for your WordPress site. A WordPress-specific web hosting solution is absolutely worth it for the better service, performance,Continue reading

  • The Best Cheap Web Hosting
    by Lars Lofgren on September 21, 2020 at 10:03 am

    Want to jump straight to the answer? The best cheap web hosting provider for most people is definitely DreamHost. Finding cheap web hosting that doesn’t suck can be tough. Luckily, I’ve done the work for you. I’ve taken a look at dozens of cheap web hosts out there to find the most affordable web hostingContinue reading

  • How to Start an Online Store That Drives Sales
    by Lars Lofgren on September 21, 2020 at 10:00 am

    Wix is our top recommendation for building your online store. If you want to skip all the other stuff and jump straight into building, start your free trial: When starting an online store, one thing matters more than anything else to get your first sale: Your marketing. That’s right. How you choose to market yourContinue reading

  • Best Web Hosting Providers
    by Lars Lofgren on September 21, 2020 at 10:00 am

    Want to jump straight to the answer? The best web hosting provider for most people is definitely Bluehost. Web hosting services come in all shapes and sizes. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless. We’ve managed hundreds of websites ourselves over our careers. Using our first-hand experience,Continue reading

  • How to Buy a Domain Name for Free
    by Today's Eggspert on September 19, 2020 at 3:00 pm

    If you want to start a blog, website, or E-commerce store, you probably know that you need a domain name, along with other things like web hosting.  You can think of a domain name like the address of your house or apartment. Behind every domain name is a string of numbers called an IP address. The post How to Buy a Domain Name for Free appeared first on The Daily Egg.

  • Best Business Security Systems
    by Today's Eggspert on September 19, 2020 at 1:00 pm

    Want to get right to the point? My top pick for the best business security system is definitely SimpliSafe. Locking your doors probably isn’t enough to deter criminals and other intruders. But a business security system can keep your property safe day and night. The best business security solutions offer much more than a simple The post Best Business Security Systems appeared first on The Daily Egg.

  • Best Web Design Services
    by Today's Eggspert on September 19, 2020 at 12:13 pm

    When you need a new website, where do you turn? You have a few options including a web design agency, various web design services, or a completely DIY approach. Agencies are expensive, and doing it yourself takes a ton of time. Plus, it comes with its fair share of headaches. Thankfully there’s a better way The post Best Web Design Services appeared first on The Daily Egg.

  • Best Content Management Systems
    by Today's Eggspert on September 18, 2020 at 1:00 pm

    Imagine moving thousands of articles, pages, images, and videos from one place to another.  It sounds like an extensive, time-consuming mess because it is. But that’s exactly what you have to do if you choose the wrong content management system.  A few years ago, I decided to switch one of my websites from WordPress to The post Best Content Management Systems appeared first on The Daily Egg.

  • Best Online Payroll Services
    by Today's Eggspert on September 18, 2020 at 1:00 pm

    Want to get right to the point? My top picks for the best online payroll services are definitely Gusto and QuickBooks. Choosing an online payroll service is both easier and more complicated than ever before thanks to the hundreds of options to choose from. There is no shortage of options on the plus side, which The post Best Online Payroll Services appeared first on The Daily Egg.

  • Best WordPress Hosting Services
    by Today's Eggspert on September 18, 2020 at 10:59 am

    Want to get right to the point? My top pick for the best WordPress hosting service is definitely Bluehost. WordPress powers 38% of the entire internet. So if you’re using WordPress to build your website, you’ve made an excellent choice. However, unlike all-in-one website builders, WordPress doesn’t offer web hosting out of the box. You The post Best WordPress Hosting Services appeared first on The Daily Egg.

  • How to Start a Blog That Makes Money Right Now
    by Today's Eggspert on September 18, 2020 at 10:58 am

    What would you do with an extra $120,000 per month? It sounds like an off the wall question, but Pat Flynn earns more than that every month with his blog, Smart Passive Income. How does he do it? He certainly doesn’t use trade secrets or magic bullets. And he’s not just lucky, either. Running a The post How to Start a Blog That Makes Money Right Now appeared first on The Daily Egg.

  • Best Real Estate CRM Software
    by Lars Lofgren on September 18, 2020 at 10:30 am

    Want to jump straight to the answer? The best real estate CRM software is Contactually. A good real estate CRM software helps your business manage interactions with clients and prospects. With one, you’ll be able to: Record client contact information Manage your sales pipeline Maintain relationships with previous clients Automate mundane tasks or workflows WhetherContinue reading

  • The Best Medical Transcription Services
    by Lars Lofgren on September 18, 2020 at 10:00 am

    Transcribing exam notes after a long day of seeing patients at your medical practice is a necessary part of running an office. But in a small practice, finding someone on-site who can handle this job for you may not be practical—especially when your transcription workload changes week-to-week. You might not have the budget to hireContinue reading

  • How to Create an E-commerce Website in 15 Minutes
    by Today's Eggspert on September 17, 2020 at 5:12 pm

    How would a worldwide audience change your life and business? For RanD Pitts, the founder of Evolve, it changed everything. Even amidst the craziness that 2020 has delivered so far. He lives in a town of 12,000 people, which is pretty small by anyone’s standards. However, the introduction of his online e-commerce store brings the The post How to Create an E-commerce Website in 15 Minutes appeared first on The Daily Egg.

  • Best E-commerce Website Builders
    by Today's Eggspert on September 17, 2020 at 2:17 pm

    Want to get right to the point? My top picks for the best ecommerce website builders are definitely Wix and Shopify. You need a good e-commerce website to sell online. Building one might seem daunting though—especially if you don’t know how to code or design a website. Fortunately, some of the best e-commerce website builders The post Best E-commerce Website Builders appeared first on The Daily Egg.

  • Best HR Outsourcing Services
    by Lars Lofgren on September 17, 2020 at 10:59 am

    Want to jump straight to the answer? The best HR outsourcing service for most people is definitely ADP or Insperity. Human resources is a critical aspect of any business. Historically, HR departments were reserved for larger organizations. Small businesses might just have a bookkeeper handle HR responsibilities. But today, businesses of all shapes and sizesContinue reading

  • The Best Time Tracking Software
    by Lars Lofgren on September 17, 2020 at 10:47 am

    Want to jump straight to the answer? The best time tracking software for most people is definitely Time Doctor. Time tracking software is a must-have tool for any business. A good software can do much more than just simply track time too. You can quickly learn more about the productivity of your team, and seeContinue reading

  • Best Lead Generation Companies and Services
    by Lars Lofgren on September 17, 2020 at 10:21 am

    Lead generation is the lifeline of your business. Without qualified leads, you’re wasting valuable resources trying to sell in the dark. There are hundreds of different lead generation companies and services on the market today. But not all of them deliver quality leads. As I’m sure you know, 1,000 qualified leads are much more valuableContinue reading

  • Best WordPress Directory Plugin – 2020
    by Lars Lofgren on September 17, 2020 at 10:00 am

    Want to jump straight to the answer? We suggest Business Directory Plugin and GeoDirectory for the best WordPress directory plugin.  The Internet is full of directories. In fact, your website might already be listed on some directories right now. Directories like Yelp help consumers find a restaurant or service in their area. While a directoryContinue reading

  • How to Start a Business from Scratch: 24 Steps to Becoming Operational
    by Lars Lofgren on September 17, 2020 at 10:00 am

    Starting a business is one of the best things you can do to build wealth. It can be daunting. But with the right systems, it can be made easy. The good news is that all of the things that need to get done in order to start your business have been done a million times before.Continue reading

  • The Secret to Conversion Rate Optimization: Video Marketing
    by Austin Jesse Mitchell on September 17, 2020 at 8:12 am

    Video has proven itself to be the most memorable and engaging marketing medium around. Video content continues to outperform other kinds of content. Users overwhelmingly prefer videos to text, audio, and static imagery. It makes sense that marketers who capitalize on video’s strengths will earn better conversion rates than those that don’t. Eyeview[1] has found...

  • The Best Phone Services for Small Business
    by Lars Lofgren on September 16, 2020 at 11:35 am

    Want to jump straight to the answer? The best phone service for most small businesses is definitely Nextiva or RingCentral. Phone services for businesses have come a long way. The right services can get you toll-free numbers, easy routing, and unlimited SMS for a low monthly rate. Business VoIP phone services have become much moreContinue reading

  • Best Credit Card Processing Services
    by Lars Lofgren on September 16, 2020 at 10:42 am

    Want to jump straight to the answer? The best credit card processing services for most businesses are Square, or Helcim. A good credit card processor is crucial for any business selling products or services. However, not all credit card processors are the same. Compare Quotes From The Best Credit Card Processing Services Get matched upContinue reading

  • What is eCommerce Testing? Why and How Should You Do It?
    by Astha Khandelwal on September 16, 2020 at 10:31 am

    Over the past decade, the entire shopping ecosystem has undergone a massive change. Where people once enjoyed shopping at local brick-and-mortar stores for all their needs, today they’re happy browsing through wide varieties of commodities online and making purchases as per their comfort and convenience. The shift has brought much good to the eCommerce companies...

  • Best Online Business Banking for 2020
    by Lars Lofgren on September 16, 2020 at 10:29 am

    Want to jump straight to the answer? The best online business banking accounts comes from Novo Bank.  What makes a great bank for business purposes? A good bank needs to have online banking capabilities. There are online-only banks as well as physical branches offering online banking services. While most banks today have some type ofContinue reading

  • The Best Online Fax Services for 2020
    by Lars Lofgren on September 16, 2020 at 10:13 am

    Want to jump straight to the answer? The best online fax service for most people is definitely eFax. A good online fax service saves money on paper, while taking a reliable method of communication into the 21st century. You can even send faxes with mobile devices now. It’s that simple. That’s why businesses are switchingContinue reading

  • Best Marketing Automation Software
    by Lars Lofgren on September 16, 2020 at 9:34 am

    Want to jump straight to the answer? The best marketing automation software for most people is definitely HubSpot. Marketing automation software streamlines your business’s marketing processes. How? Simple: Automation. Automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. Your customers move through your sales funnel with ease. Marketing automationContinue reading

  • Thinking Like a Bayesian
    by Paras Chopra on September 15, 2020 at 12:41 pm

    I recently finished reading a book on the history of the Bayes' theorem (appropriately called the theory that would not die) and thought you may enjoy my notes from it.

  • The Best Free Web Hosting
    by Lars Lofgren on September 15, 2020 at 10:54 am

    Want to jump straight to the answer? The best free web host is Wix. So you need web hosting, and you’re on a budget. Free web hosting might seem like a good idea…but, there’s a catch: Even the best free web hosting only makes sense for a very narrow scope of websites. If you areContinue reading

  • GoDaddy Web Hosting Review
    by Lars Lofgren on September 15, 2020 at 10:27 am

    GoDaddy is one of the most well-recognized names in the web hosting industry. (Due in no small part to some scandalous commercials) Despite what you might think about their ads, the company offer outstanding services.  GoDaddy has millions of customers worldwide. They offer a variety of services ranging from website builders and professional email toContinue reading

  • The Best Reseller Hosting Plans
    by Lars Lofgren on September 15, 2020 at 10:24 am

    Want to jump straight to the answer? The best reseller hosting provider for most people is definitely HostGator. A good web hosting service makes or breaks your website. While there are many different types, some of you might benefit from a great reseller hosting plan. Reseller hosting is great because the barrier to entry isContinue reading

  • [Experiment] How AI is Changing the Way We Optimize at Unbounce
    by Luke Bailey on September 15, 2020 at 7:01 am

    15 variants. Two hours. Here's what we learned in our experiment using Smart Traffic to optimize two Unbounce landing pages.

  • How to Build High-Converting Landing Pages
    by Nida Zehra on September 11, 2020 at 5:51 am

    Your landing page is the face of your brand. It digitally introduces your visitors to the products or services you offer and the problems you solve. Though widely popular among the digital marketers across the globe, only a few top contenders in a niche understand the nitty-gritty of creating a landing page that converts at...

  • 15 eCommerce Conversion Tactics To Fuel Growth For Your Store
    by Shubhi Ahluwalia on September 9, 2020 at 1:09 pm

    With every other blog post talking about eCommerce conversion strategies that can help you boost sales, it can get a tad overwhelming and exhausting to narrow down on ones you must pay attention to. To that end, we have done the heavy lifting for you and shortlisted those we know are sure to make a...

  • How to Improve Your Landing Page Conversion Rates
    by Nida Zehra on September 8, 2020 at 2:50 pm

    Landing pages aim to encourage the visitors to accomplish a goal on ‘landing’ there. These goals vary with industry. For an eCommerce landing page, it could be an ‘add to cart’ or ‘buy now’, while it could be a ‘free trial’ or ‘demo version’ for B2B, SaaS companies.  A landing page’s overall objective is to...

  • How to Use Your Brand to Boost Website Conversion Rate?
    by Astha Khandelwal on September 7, 2020 at 12:00 pm

    In today’s highly competitive market, every brand wants to excel in their field and become the #1 choice of their target audience. But the major question is how to know whether people appreciate your products or services and are willing to become your brand’s advocates? It’s simple. Map your conversions. The higher your conversion rate,...

  • What is Multivariate Testing? When And How You Should Use It
    by Shubhi Ahluwalia on September 4, 2020 at 9:15 am

    Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are modified and tested to determine which combination of the page leads to the maximum positive impact on conversion. Just as traffic is split between the two variations in A/B testing, in multivariate testing, the traffic is split between all the...

  • Everything You Need to Know About Conversion Rate Marketing
    by Astha Khandelwal on September 3, 2020 at 10:25 am

    Digital marketing has turned into an indispensable tool for businesses today. It has practically helped many organizations turn into phenomenally successful, paradigm-redefining brands, boasting continuous growth, and massive market valuations. But the percentage of these successful businesses is still a single-digit number. The reason being, most organizations, to date, haven’t been able to understand the...

  • August 2020: Experimentation Round Up
    by Daniel Molina on September 2, 2020 at 5:42 pm
  • Get More Conversions with Lessons from 13 Irresistible Call to Action Examples
    by Emily Bauer on September 1, 2020 at 7:01 am

    Your call to action (or CTA) is the key to a high-converting landing page. See 13 examples that use compelling copy and marketing psychology to get more clicks.

  • How to adapt to the changing economy and fuel growth with experimentation
    by Alice Liang on August 24, 2020 at 6:22 pm
  • This Marketing Consultant Hit 5x Growth With Landing Pages and an AI-Powered Sidekick
    by Luke Bailey on August 13, 2020 at 7:01 am

    Need to accomplish more with less? See the machine learning strategy one marketer used to grow his business 5x while keeping his operation lean.

  • The state of machine learning in web experimentation and testing
    by Alice Liang on August 11, 2020 at 12:24 am
  • What the best horror films can teach us about website experience design
    by Alice Liang on August 5, 2020 at 6:32 pm
  • July 2020 Round-up: Experimentation gold standard, inspiring passion, customer emotions, and more!
    by Daniel Molina on August 4, 2020 at 11:48 pm
  • How Landing Pages Impact Quality Score on Every Ad Platform
    by Andrew Miller on August 4, 2020 at 7:01 am

    Landing pages are a best practice for any PPC campaign—but depending on the ad platform, they can also boost your Quality Score and lower your cost per click.

  • (Guide) How to Choose & Customize a Landing Page Template
    by Garrett Hughes on July 29, 2020 at 7:01 am

    Can't find the right landing page template for your offer? See how to pick a template based on your conversion goal and customize it to match any campaign.

  • Marketers and Landing Pages: Behind the Scenes for 2020
    by Colin Loughran on July 23, 2020 at 7:01 am

    Unbounce ran a survey as part of our Conversion Benchmark Report. Today, we share the results, your plans for running a high-converting campaign—and the role played by landing pages.

  • How to Pave Your Own Path as a Freelancer
    by Eric Karkovack on September 21, 2020 at 7:58 pm

    Individuality is at the very core of freelancing. It’s the need to do things your own way. We take a how you can pave your own path. The post How to Pave Your Own Path as a Freelancer appeared first on Speckyboy Design Magazine.

  • Famous Architecture Recreated with CSS and JavaScript
    by Eric Karkovack on September 20, 2020 at 4:20 pm

    We share compelling examples of CSS and Javascript recreations of some of the world’s most famous and iconic structures. The post Famous Architecture Recreated with CSS and JavaScript appeared first on Speckyboy Design Magazine.

  • Weekly News for Designers № 558
    by Speckyboy on September 18, 2020 at 6:14 pm

    This week’s Designer News – № 558 – includes UX Design for Navigation Menus, Write Fewer Media Queries with the clamp() CSS Function, Menu Reveal By Page Rotate Animation, Beautiful CSS box-shadow Examples, The Evolution of the Google Sign Up Form, Buttons that Spark Joy and much, much more! The post Weekly News for Designers № 558 appeared first on Speckyboy Design Magazine.

  • What Your Clients Need to Know About a Website Redesign
    by Eric Karkovack on September 16, 2020 at 9:39 am

    What should your clients know about redesigning their website? We take a look at some of the most important concepts. The post What Your Clients Need to Know About a Website Redesign appeared first on Speckyboy Design Magazine.

  • The 50 Best Fonts for Creating Stunning Logos
    by Paul Andrew on September 14, 2020 at 3:43 pm

    Stuck finding the right font for your logo? Check out these 50+ logo fonts for your next project. Serif, sans-serif, script, and decorative - there's plenty to pick from! The post The 50 Best Fonts for Creating Stunning Logos appeared first on Speckyboy Design Magazine.

  • Why Some Outdated WordPress Plugins & Themes Are Facing Extinction
    by Eric Karkovack on September 13, 2020 at 4:06 pm

    If you manage a website that relies on any WordPress plugins or themes that haven’t seen an update for a while, your time with them may be running out. Recent... The post Why Some Outdated WordPress Plugins & Themes Are Facing Extinction appeared first on Speckyboy Design Magazine.

  • 20 Tutorials for Creating Posters in Adobe Illustrator
    by Paul Andrew on September 12, 2020 at 4:36 pm

    We have curated the best Illustrator tutorials for creating beautiful and attractive posters for a variety of projects and industries. Get inspired! The post 20 Tutorials for Creating Posters in Adobe Illustrator appeared first on Speckyboy Design Magazine.

  • Weekly News for Designers № 557
    by Speckyboy on September 11, 2020 at 8:51 am

    This week’s Designer News – № 557 – includes Beyond Media Queries: Using Newer HTML & CSS Features for Responsive Designs, Blade UI Kit, Component Driven User Interfaces, The Ancient Art of UX, lookup.design Design Library, What is CC:SS? and much, much more! The post Weekly News for Designers № 557 appeared first on Speckyboy Design Magazine.

  • 30 Free Logo Mockup PSD Templates for Creatives
    by Paul Andrew on September 10, 2020 at 3:30 pm

    We have a collection of professionally designed free logo mockup templates for Photoshop that will help you showcase your logo designs beautifully. The post 30 Free Logo Mockup PSD Templates for Creatives appeared first on Speckyboy Design Magazine.

  • 25 Procreate Tutorials for Drawings, Illustrations, Paintings, and More
    by Brenda Stokes Barron on September 9, 2020 at 9:52 am

    This collection of Procreate tutorials consists of a nice mix of walkthroughs for beginners and more experienced artists, looking to improve their skills. The post 25 Procreate Tutorials for Drawings, Illustrations, Paintings, and More appeared first on Speckyboy Design Magazine.

  • And now Triller is trying to buy U.S. TikTok, report claims
    by Jack Morse on August 29, 2020 at 9:55 pm

    Read more... More about Social Media, Tiktok, Triller, Tech, and Social Media Companies

  • 5 practical ways to cut back on doomscrolling
    by Nicole Gallucci on August 13, 2020 at 1:00 am

    If you check social media as soon as you wake up, work online for a living, spend hours scrolling the internet after work, or fall asleep basking in the glow of your phone's blue light, there's a good chance you're a doomscroller. Doomscrolling is a fairly new term that gained popularity after people began quarantining to help stop the spread of the coronavirus. The term is used to describe the act of scrolling through social media feeds and consuming a seemingly endless amount of concerning news. If you're anything like me, you enjoy being in the know at all times, and news-related FOMO makes you reluctant to unplug from social media. So doomscrolling can be a hard habit to break. Read more...More about Apps, Social Media, Screen Time, Culture, and Web Culture

  • Twitter and the porn apocalypse that could reshape the industry as we know it
    by Cassie Murdoch on August 12, 2020 at 8:21 pm

    August 8 is International Female Orgasm Day, and we're celebrating with an entire week dedicated to exploring the business and pleasure of porn. A substantial portion of the adult entertainment industry lives in perpetual fear not of anti-porn activists or conservative legislation, but of a crackdown on their accounts by Twitter — a move many performers and producers believe is imminent and will be apocalyptic for them.  A concentrated wave of this fear spread through the industry at the end of last year, when reports began to circulate that Twitter appeared to be ramping up for a crackdown on NSFW content in 2020. A number of porn performers and producers promptly went into panic mode, decrying or lamenting this impending death blow. Read more...More about Twitter, Social Media, Porn, Porn Week, and Culture

  • Facebook admits it's awash in COVID-19 misinformation
    by Jack Morse on August 11, 2020 at 6:39 pm

    Read more... More about Facebook, Instagram, Social Media, Coronavirus, and Tech

  • Twitter gives everyone the power to limit tweet replies (for real this time)
    by Jack Morse on August 11, 2020 at 5:30 pm

    OK, this time Twitter means it.  What has since May been the prerogative of a select few has finally trickled down to the social media plebs. As of Tuesday morning, every Twitter user has the power to dictate who can — and crucially, by extension, who can't — reply to their tweets.  For a brief moment last week it appeared Twitter had quietly made the feature available to everyone with an update to the iOS mobile app. But alas, it was not to beThe Verge confirmed that the release notes were pushed in error, and no new feature was immediately forthcoming.  Until today, that is.  The new settings, ostensibly targeted at ending the scourge that is reply guys, lets users drop their outgoing tweets into three different buckets. The first, and most familiar, is what many people have today: Anyone and everyone (who isn't blocked) can reply to a tweet. The second takes into consideration who the tweeter follows, as only that follow list can respond to a tweet. […]

  • New brand, new home: Where to find Google Marketing Platform online
    by Anonymous on July 25, 2018 at 5:00 pm

    When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over the years have been updated to reflect our new brand, so you can find the latest news, tips and more on our advertising and analytics solutions in one spot.First, you should know that we’ve moved our content and product information to marketingplatform.google.com. You’ll also find product sign-in links there. (Those bookmarks you have for the old DoubleClick and Google Analytics websites should automatically redirect you.)We’ve also launched new and improved blogs, with information for our product users and enterprise customers. We’ll be regularly updating them with product news and digital marketing insights. Bookmark us.Of course, you can also connect with Google Marketing Platform on social:Twitter: […]

  • Google Measurement Partners: Trusted measurement solutions for the entire customer journey
    by Anonymous on July 12, 2018 at 4:30 pm

    We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions.That’s why we’re announcing Google Measurement Partners, a program that brings together new and existing partnerships to offer brands a variety of options to measure their advertising media.The program is launching with 20+ verified partners across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Partners offer various solutions that work across Google advertising products, including Google Marketing Platform (including Display & Video 360 and Search Ads 360), Google Ads, YouTube, and more. Existing partner programs like App Attribution and Marketing Mix Modeling […]

  • Better understand and reach your customers with new Cross Device capabilities in Google Analytics
    by Anonymous on July 11, 2018 at 6:00 pm

    Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking across their devices as they interact with your website, giving you a complete view of the impact of your marketing so you can run smarter campaigns that deliver more tailored experiences to your customers.Piecing together a more complete pictureCross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on mobile), you’ll be able to see when users visited your website from two different devices. By understanding these device interactions as part of a broader customer experience, you can make more informed product and marketing decisions.Say you’re a marketer for a travel company. With the new Acquisition Device report, you may find that a lot of […]

  • Putting machine learning into the hands of every advertiser
    by Anonymous on July 10, 2018 at 3:00 pm

    This post originally appeared on the Inside AdWords blogThe ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done.In just one hour, we’ll share how we're helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads. We’ll explore how this technology works in our products and why it’s key to delivering the helpful and frictionless experiences consumers expect from brands.Join us live today at 9am PT (12pm ET).Deliver more relevance with responsive search adsConsumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be helpful and personalized. Doing this isn’t easy, especially at scale. That’s why we’re […]

  • Watch the Google Marketing Live keynote
    by Anonymous on July 10, 2018 at 1:00 pm

    Get ready for the ads, analytics, and platforms innovations live stream. Watch today at 9:00 a.m. PT / 12:00 p.m. ET to learn more about Google’s latest announcements.Join the conversation at #GoogleMarketingLive.

  • From basecamp to summit: Achieving new heights with Google Marketing Platform Partners
    by Anonymous on June 28, 2018 at 1:00 pm

    Earlier this week we announced Google Marketing Platform, which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure and optimize customer experiences across channels and devices. But we all know having great technology is only part of the solution. You also need people with the expertise and knowledge to fully take advantage of everything the technology enables. It’s not unlike relying on Sherpas to help guide you from basecamp to the summit. You may be able to make the ascent on your own, but engaging a team of experts with a track record of success greatly improves your chances of making the summit. That’s why we’re excited to announce Google Marketing Platform Partners, a new program designed to ensure you have access to all the resources you need to get the most value from Google Marketing Platform.A robust ecosystem of skilled practitioners and companiesMore than just a replacement for the […]

  • Introducing Google Marketing Platform
    by Stephen Kliff on June 27, 2018 at 4:02 am

    The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away. Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also more aware of how they’re being marketed to and how their data is being used—and they want more control. To address these new realities, marketers need tools that make it easy to get better results from their marketing in a way that puts privacy first. This is why we’re announcing Google Marketing Platform. Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that […]

  • Introducing simpler brands and solutions for advertisers and publishers
    by Stephen Kliff on June 27, 2018 at 4:00 am

    We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was the start of our first advertising product, and led to the ads business we have today. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display […]

  • Measure Matters: A New Video Series to Keep You Up to Date on Your Data
    by Anonymous on June 18, 2018 at 7:00 pm

    Whether you’re a data analyst, marketer, or e-commerce specialist, keeping on top of your data and making informed choices can make significant impact on your business. With that in mind, the Google Analytics team has introduced a new video series on YouTube: Measure Matters. Hosted by Analytics Advocates Krista Seiden and Louis Gray, the series covers best practices on leveraging our suite of products, rounds up highlights from the larger measurement community, and reviews recent product updates - so you never miss a thing, even with your busy schedule.Subscribe to our YouTube channel or find our Measure Matters playlist: https://tinyurl.com/measurematters.Measure Matters kicked off in May with a deep dive into Machine Learning, where we talked about automatic insights within Google Analytics, and whether the machines were coming for our jobs. (Spoiler alert: they’re not)Our second episode covered finding your North Star, being sure to try new approaches and take risks, […]

  • Deliver more relevant experiences with Optimize and AdWords
    by Anonymous on May 30, 2018 at 3:00 pm

    Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to consider the entire customer journey and keep people engaged once they reach your site. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.How Spotify boosted conversions with Optimize and AdWords Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription.  Using the AdWords integration with […]

  • Introducing Advanced Analysis in Google Analytics 360
    by Anonymous on May 17, 2018 at 3:00 pm

    In our conversations with marketers, we consistently hear that they are looking to gain deeper insights into the customer journey and then turn those insights into better customer experiences.  Today we’re excited to announce Advanced Analysis, a new tool in beta for Google Analytics 360 customers. Advanced Analysis offers more detailed analysis techniques and deeper exploration capabilities, so you can improve your understanding of how people interact with your site and use those insights to deliver better experiences and reach your business goals.Our top priority is to help you discover business insights while respecting user privacy. So, as with all Analytics capabilities, data utilized in Advanced Analysis is treated confidentially and securely.Three ways to support sophisticated analysisAdvanced Analysis offers three new powerful techniques to help surface actionable insights about how people use your site: Exploration, Funnel Analysis, and Segment Overlap. And you […]

  • Tune in on July 10, 2018 as we announce our latest product innovations
    by Anonymous on May 16, 2018 at 4:45 pm

    Sign up to join the live streamed keynote at Google Marketing LiveWhen: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET Duration: 1 hour Where: Here on the Analytics blogIt’s that time of year again! Join us as we unveil the latest Analytics, Ads and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you transform your business. Also gain access to the latest insights and trends that are shaping the future of the industry. Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones. Until then, subscribe to Think With Google, and follow us on Twitter, Google+, Facebook and LinkedIn for a sneak peek of what’s coming soon. Posted by Sridhar Ramaswamy, Senior Vice President, Ads & Commerce

  • Introducing the Data Studio Community Connector Codelab
    by Anonymous on May 7, 2018 at 10:11 pm

    Posted by Minhaz Kazi, Developer Advocate, Google Data Studio Data Studio is Google's free next gen business intelligence and data visualization platform. Community Connectors for Data Studio let you build connectors to any internet-accessible data source using Google Apps Script. You can build Community Connectors for commercial, enterprise, and personal use. Learn how to build Community Connectors using the Data Studio Community Connector Codelab. Use the Community Connector Codelab The Community Connector Codelab explains how Community Connectors work and provides a step by step tutorial for creating your first Community Connector. You can get started if you have a basic understanding of Javascript and web APIs. You should be able to build your first connector in 30 mins using the Codelab. If you have previously imported data into Google Sheets using Apps Script, you can use this Codelab to get familiar with the Community Connectors and quickly port your code to fetch your […]

  • Introducing the Google Analytics Sample Dataset for BigQuery
    by Anonymous on March 30, 2018 at 10:30 pm

    The Google Analytics 360 integration with Google BigQuery gives analysts the opportunity to glean new business insights by accessing session and hit level data and combining it with separate data sets. Organizations and developers can analyze unsampled analytics data in seconds through BigQuery, a web service that lets developers and businesses conduct interactive analysis of big data sets and tap into powerful data analytics.To help you learn or teach practical experience with analyzing analytics data in BigQuery, we are pleased to announce the availability of a Google Analytics sample dataset. This is accessible directly through the BigQuery interface. The dataset includes data from the Google Merchandise Store, an Ecommerce site that sells Google branded merchandise. The typical Google Analytics 360 data you would expect to see such as AdWords, Goals and Enhanced Ecommerce data can be queried. You can see the fields part of the export schema that you can query here.Google Analytics […]

  • Is Optimize set up correctly on your site? Let us double-check for you.
    by Anonymous on March 29, 2018 at 3:00 pm

    Google Optimize helps businesses determine which website experiences work best for their customers. With easy-to-use A/B testing capabilities, marketers can use Optimize to create and launch a test in minutes — and manage the entire process on their own.A/B testing with tools like Optimize drives results. In a recent survey, 72% of marketers found A/B testing to be a highly valuable method for improving conversion rates.But we’ve heard from businesses that while testing in Optimize is easy, setting it up could be easier.  Good news: We’re introducing a new feature that helps make sure Optimize is set up and working the way it’s supposed to.Let Optimize double-check your code With Installation Diagnostics, Optimize will automatically alert and advise you on potential issues with your Optimize code each time you create a test. At a glance, you’ll see if your Optimize setup is correct and if you’re ready to run a test.Let’s say you […]

  • Google Surveys goes global
    by Anonymous on March 28, 2018 at 1:03 pm

    We're excited to announce that you can now survey people in over 50 countries around the globe with Google Surveys.When we first launched Google Surveys in 2012 (we called ourselves Google Consumer Surveys back then), our goal was to put quality market research in the hands of businesses of all sizes. Market research was costly and time-consuming in those days, and that made it hard for many companies to make decisions based on what their customers were actually thinking.Google Surveys made it easy to keep your finger on the pulse of your customers with fast, reliable insights from real people. Since then, we've continued making improvements to the product. We also launched Surveys 360, our enterprise version, with advanced targeting, reporting, and sharing features.And now users of both versions can reach people in more than 50 countries. Wondering if your new product line should launch in Portugal? Stop guessing and find out. Lacking competitive intel in India? Not anymore. Trying […]

  • Tag Manager 360: From Approvals to Zones
    by Anonymous on March 14, 2018 at 8:00 pm

    Whether you’re a small business with a single site or a large enterprise with many complex sites and apps, Google Tag Manager makes it easier to implement and maintain the tags for all your marketing and measurement tools.Over the past few years, we've continued to improve the core functionality of Tag Manager for all users while also introducing enterprise features for customers with more advanced needs.For Tag Manager 360 customers, we recently added Approvals functionality, enabling enterprise users to involve more stakeholders in the tagging process without needing to give them full Publish access.Submit Changes screen in Tag Manager 360 showing how users with Edit access can request approval.Using Approvals, you can limit select users to requesting approval for tagging changes. Then you can use the built-in commenting capability to work back and forth with them to get things just right. Today we’re excited to announce another new feature that gives you even more […]

  • New Analytics Academy course: Getting Started With Google Analytics 360
    by Anonymous on March 14, 2018 at 5:00 pm

    Today, we are introducing a new course in Analytics Academy: Getting Started With Google Analytics 360.Krista Seiden and Ashish Vij Introduce Getting Started With Google Analytics 360 (Video)In this course, you will join instructors Ashish Vij and Krista Seiden as you learn key Google Analytics 360 features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You'll gain insight into how you can benefit from reporting with BigQuery and native integrations with DoubleClick products, and we will provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals. By participating in the course, you’ll learn how to:Set up Roll-Up ReportingAnalyze customer journeys with Custom FunnelsLeverage Unsampled Reports and Custom TablesAnalyze big data with BigQuery ExportEvaluate marketing performance with DoubleClick reporting integrationsSign up […]

  • More reasons to get started with Google Optimize
    by Anonymous on March 1, 2018 at 7:19 pm

    With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since releasing Optimize last year, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new initiatives that will help businesses take even bigger steps when improving their sites.Higher experiment limit Many of our users have given us the feedback that the current limit of 3 simultaneous running experiments is too low. This limit forces them to make difficult tradeoffs about which tests and customer segments should be prioritized. To help address this, we will soon be increasing this limit to 5 experiments. We believe this will give you more opportunity to use Optimize across your entire site.New “Getting started with Google Optimize” video series For many, running website tests may appear to be a daunting […]

  • Richer Google Analytics User Management
    by Anonymous on February 28, 2018 at 5:30 pm

    Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. These new features increase your ability to tightly manage who has access to your data, and amplify the impact of the user management features we launched last year.User GroupsUser groups can now be created from and used within Google Analytics, simplifying user management across teams of people. This is a big time saver if you find yourself repeatedly giving out similar permissions to many people, and simplifies granting permissions as individuals rotate into or out of a team.To start with user groups, visit either Suite Home or Google Analytics, navigate to the user management section, and click the “+” button. You will then see an option to add new groups, which will walk you through creating a user group, adding people to it, and assigning permissions to the group. Here is a full list of steps to make a user […]

  • Lessons from leaders: A data-driven approach helps deliver engaging, relevant messages
    by Anonymous on February 22, 2018 at 11:27 pm

    As marketers, we know how important it is to understand our customers and reach them at just the right moment. We also know that consumers have more control of their digital environments than ever — and that they expect us to consistently make recommendations in line with their interests, personalities, and behaviors.1 So how can we regularly communicate in a relevant way with all of our customers?According to our new report on MIT Sloan Management Review, success starts with a strategy that’s backed by data. In the report, The Data-Driven Transformation, we speak with marketing leaders from Bayer, Tapestry Inc. (the parent brand for Coach, kate spade new york, and Stuart Weitzman), and Sprint. They open up with first-hand insights about transforming their teams to be more efficient, accurate, and agile. Here’s a few key insights from the research — and some words of wisdom from these top analytics pros. Move toward a unified technology stack — and […]

  • Test and Build for Mobile with Google Optimize
    by Anonymous on February 20, 2018 at 4:00 pm

    From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While 40% of consumers will leave a web page that takes longer than three seconds to load, 89% of people are likely to recommend a brand after a positive brand experience on mobile.1 That's why getting your mobile site in shape is more important than ever.To create the seamless and responsive mobile site that consumers expect, you need the right tools, like Google Optimize. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with Optimize 360, our enterprise version. New! Preview your mobile site on any screen size While almost everyone has a mobile device, there are so many variations and screen sizes that […]

  • Integration of Salesforce Sales Cloud to Google Analytics 360 is now available
    by Anonymous on January 17, 2018 at 2:00 pm

    In November we announced a partnership with Salesforce, including a plan to build new integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, seamlessly connecting sales, marketing and advertising data for the first time. Today we're introducing the first of these integrations: sales pipeline data from Sales Cloud (e.g. leads, opportunities) can now be imported directly into Analytics 360, so any marketer in a business that manages leads can see a more complete view of the customer’s path to conversion and quickly take action to engage them at the right moment. Enterprises such as Rackspace and Carbonite are already benefiting from this integration, saving hours piecing together data and reaching new, more valuable audiences. A complete view of the customer journeyWe often hear from marketers how difficult it is to connect online and offline customer interactions in order to see a complete view of a customer’s journey — and […]

  • How to Turn Your Team’s Data Curiosity into Results
    by Anonymous on December 20, 2017 at 5:08 pm

    As a data expert, you know that most great ideas don’t strike like a bolt of lightning. They start with something slower: simple curiosity. They grow from “what if” to the seeds of an idea and, if you’re lucky, into some big next steps.Many people on your team might also have these “what if” ideas too. For example, maybe they’ve got an insight about how to optimize your marketing plans and drive better results. But they might need a little nudge to turn those ideas into something bigger. For your organization to consistently get from insight to action, it’s important to give people at all levels the skills and training they need to explore their hunches using data. After all, you never know where your company’s next great idea might come from.Here are three ways you can spread your data expertise to others, helping people beyond just a small team of go-to analytics experts.1. Make training a priorityBy analyzing the data that […]

  • New ways to measure your users in Google Analytics
    by Anonymous on December 14, 2017 at 4:00 pm

    Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1Today's customers have incredibly high expectations for personalized and relevant experiences from brands. That's why Google Analytics keeps working to better measure the full customer journey in all its complexity.Let's look at four new Analytics features that are all about helping businesses understand users so they can deliver more personalized site experiences.Focus on your users in reporting Analytics standard reports have been updated to focus on your users. User metrics are an essential way to understand engagement with your customers, especially those who may have multiple sessions across multiple days.With our updated standard reporting, you can see immediately, for instance, how many users are coming to your site from paid search ― in addition to seeing the number of sessions. Users are now included in Analytics standard […]

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