INDUSTRY NEWS

  • Fuel Your CX Engine with Different Types of Data
    by Michael Blumenfeld on November 25, 2020 at 8:00 am

    From email marketing and marketing automation to real-time re-targeting and website optimization, marketers leverage customer experience platforms to drive one primary KPI: revenue. These tools or engines are very powerful in terms of what they can accomplish, what they can do, and who they can reach.  However, without the proper fuel, they can’t be as impactful. By now, you might be thinking about the similarities between my “buzz words” above and your […]

  • Modular Email Architectures: Efficient Workflow and Foundation for Personalization
    by Jason Witt on November 24, 2020 at 8:00 am

    Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. What is modular email architecture? Before we answer that question, let’s start with the most elementary unit of this […]

  • Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences
    by Lee Odden on November 23, 2020 at 11:23 am

    Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers agree that influencer marketing improves customer and prospect experience with the brand according to the 2020 State of B2B Influencer […]

  • 6 Rarely Known Benefits to Marketing with Social Media
    by John Rampton on November 23, 2020 at 8:00 am

     Social media has been a part of the recommended marketing framework nearly from the day social media channels launched. The primary benefit of social media for marketing has always been the ability to reach audiences where they spent the most time. Therefore, social media helped achieve traffic and lead generation goals.  In reality, though, social media does so much more for marketing than that. Here are six lesser known benefits. Social listening Social media is one channel […]

  • B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting
    by Lee Odden on November 20, 2020 at 1:15 pm

    Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organizations are either cutting costs as a response to the financial uncertainties of the crisis or upping investments in digital to keep up with customers moving online. MarketingCharts The CX […]

  • How Influencer Marketing Is Changing in 2020
    by Nahla Davies on November 20, 2020 at 8:00 am

    Ten years ago, you’d be forgiven for thinking that influencer marketing was just another buzzword—another flash-in-the-pan phenomenon in an already crowded digital advertising market. Nowadays, however, it’s abundantly clear that influencer marketing is big business and here to stay. Statistics on the industry back this up. Recent surveys indicate that 39% of marketers plan to increase their influencer marketing budget in 2020 and that influencer marketing is positioned to […]

  • Advanced Intelligence for Oracle Responsys Upgrades Your Campaign Management
    by Bryan Finfrock on November 19, 2020 at 7:45 pm

    I remember a time when “AI” was the setting that you tinkered with in a game to alter the difficulty. I grew up when machines actually began learning. I have fond memories of the excitement as programmers worked tirelessly to teach a computer chess and beat Garry Kasparov. My friends and I had an ongoing debate around Game 2 from the 1997 match between Kasparov and Deep Blue. Did Deep Blue make a mistake on purpose to try and confuse Kasparov? We eventually learned it was just a […]

  • 14 Expert B2B Influencer Marketing Predictions for 2021
    by Lane Ellis on November 19, 2020 at 11:30 am

    What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions we've gathered top B2B influencer marketing insights from both industry experts and our own team, and present our look at their predictions for 2021. Let's jump right in and see how top B2B influencer marketing practitioners expect 2021 to change the way we do business, and why it will likely be a breakout year for […]

  • 10 Expert Pointers To Create Better B2B Content With Authentic Influence
    by Lane Ellis on November 18, 2020 at 11:30 am

    How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide the way we have gathered together the answers to these key questions and eight others. Our CEO and co-founder Lee Odden explored the topics of authentic content and how […]

  • How to Optimize a Lead Scoring Model with More Intelligence
    by Scott Ingram on November 18, 2020 at 8:00 am

    RelationshipOne spoke with Hannah Kranich, Director of Demand Generation at Dow, on episode 76 of the Inspired Marketing Podcast. The conversation entailed how B2B marketers can improve lead scoring by adding more intelligence to it. The right person at the right company with the right message Lead management involves three major steps: identifying potential leads; knowing the right time to contact them;  and providing the right content to turn that prospect into a lead. From there, […]

  • Welcome Email Best Practices: Making a Great First Impression
    by Chad S. White on November 17, 2020 at 8:00 am

    When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are seven best practices to follow: 1. Send welcomes immediately The days of batched welcome email sends are long, long gone. Today, welcome emails are like transactional emails in that consumers assume either they did something wrong or your systems don’t work if they […]

  • Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology
    by Lee Odden on November 16, 2020 at 11:07 am

    Scrow: A conjunction of "scale" and "grow", which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2B Influencer Marketing. When B2B marketers think about how to "scrow" the success of their influencer marketing, they often start by looking beyond spreadsheets from transactional to more relationship driven […]

  • Digital Marketing Tips from the Pros During Disruption
    by Srijana Angdembey on November 16, 2020 at 8:00 am

    Oracle CX Marketing recently featured season two of “On the Fly”—a video series with small, two-minutes-or-less bites of digital marketing and customer experience advice from experts, given to you during the current disruption. To view the full video series, check out the YouTube playlist. In the meantime, look at these tips from the pros about marketing during a period of uncertainty: 1. Rethink customer questions Your customers’ […]

  • B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions
    by Lane Ellis on November 13, 2020 at 11:30 am

    How Can You Improve Your B2B Virtual Event’s ROI? 47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, according to recently-released survey data. MarketingCharts Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021 75 percent of marketers have been satisfied with how agencies have […]

  • Power in Precision with Account-Based Marketing
    by Michael Henning on November 13, 2020 at 8:00 am

    BMC Software’s Dani Scherer, Sr Director of Business Operations, and Ankit Sharma, Sr. Manager of Marketing Operations, recently took part in Power in Precision: How BMC Engages Top Accounts. During this webinar, they discussed how to implement successful account-based marketing (ABM) programs and how BMC engages their top tier accounts using Oracle CX.  They talked about: The challenges they faced in aligning sales and marketing The transformation of mindset, strategy, and […]

  • 5 Aces to Overcoming the Pandemic for CMOs
    by Michael McNichols on November 12, 2020 at 8:00 am
  • 7 Keys To Successful B2B Influencer Marketing #MPB2B
    by Lane Ellis on November 11, 2020 at 11:30 am

    MarketingProfs educational content director Kerry O'Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you've got to do the hard work and be smart about it, and set about to demystify some of the lesser-known aspects of B2B influencer […]

  • Why Smart Digital Marketers Measure the Performance of Each Creative Asset
    by James Glover on November 11, 2020 at 8:00 am

    Smart digital marketers love measurement. We measure anything that can be measured—page views, bounce rate, email clickthrough, average order value, twitter mentions, and just about anything else that can help us gauge the effectiveness of a marketing campaign. After all, if you can’t measure it – then how are you going to improve it? So isn’t it a little surprising that we don’t have a data-driven way to measure —arguably—the most critical piece […]

  • Incredible Content Marketing: 6 Tips for Infusing Credibility into B2B Content
    by Nick Nelson on November 10, 2020 at 11:30 am

    One of my favorite moments from The Simpsons is when the hilariously incompetent physician Dr. Nick burns down a building by mishandling a clearly marked chemical tank, and then exclaims, “Inflammable means flammable?! What a country!” via GIPHY “Incredible” is a word that can spark similar cognitive dissonance for marketers. Sure, it might technically be defined as “impossible to believe,” but if your content isn’t credible, would anyone describe it […]

  • How to Prepare for the Future of Travel
    by Clint Kaiser on November 10, 2020 at 8:00 am

    One industry that’s been majorly impacted by social distancing, government-mandated health and safety restrictions, and regional and countrywide lockdowns than the travel and hospitality industry. Even once travel restrictions are completely lifted, marketers within these businesses will have the tricky job of messaging to consumers who are reluctant to take trips for either business or recreation. Because of this reluctance, Goldman Sachs doesn’t expect 2019 travel levels to […]

  • Inside Influence EP06: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing
    by Lee Odden on November 9, 2020 at 11:10 am

    The latest edition of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing, features B2B Influencer Marketing "OG", Amisha Gandhi, VP Influencer Marketing & Communications at SAP. At TopRank Marketing, we've had the pleasure of working with Amisha for several years on a variety of influencer marketing programs from the launch of SAP Leonardo to developing a virtual reality experience featuring influencers for use at tradeshows. In this 6th […]

  • 5 New Technologies for Your Martech Stack
    by John Rampton on November 9, 2020 at 8:00 am

    Marketing automation, like all technology, continues to evolve at a rapid pace. That means constant additions to the set of new tech tools, platforms, and solutions you have to consider. Here are some to be on the lookout for that could be game-changers for your marketing objectives.  1) Voice search Search technology is a key area that is beginning to evolve. Already, voice search has become more popular thanks to voice assistants like Siri and smart speakers for the home, such as […]

  • B2B Marketing News: B2B Content Marketing Credibility Study, LinkedIn’s New Company Engagement Report, Global Social Trends & Microsoft’s Free UX Tool
    by Lane Ellis on November 6, 2020 at 11:30 am

    Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing B2B marketing professionals have found email, online live chat, social media, and chatbots have all seen increased usage in 2020, while phone and video call use has fallen by more than 10 percent, according to recently-released B2B buyer communication survey data of interest to digital marketers. MarketingCharts B2B Tech Firms Cut Marketing Budgets Due To Pandemic: Study Despite an overall drop in marketing spending due […]

  • CMO Spotlight: Melissa Sargeant, Litmus
    by Michael McNichols on November 6, 2020 at 8:00 am

    Oracle CX Marketing recently caught up with Melissa Sargeant, CMO of our partner Litmus.  Our conversation ranged how data changed the world of marketing forever to marketing’s importance to a business to how marketers should seek deep human connections with customers. Q: What did you go to school for? I attended Roanoke College in Salem, VA, where I majored in political science and US history. Q: Tell us about your first job. The agency was headquartered in New Jersey, but I […]

  • LinkedIn’s Ty Heath: 3 Enduring B2B Marketing Trends #MPB2B
    by Lane Ellis on November 5, 2020 at 11:50 pm

    While MarketingProfs B2B Forum's Ann Handley was introducing Ty Heath, director of market engagement at The B2B Institute at LinkedIn*, for her keynote, “Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition,” she shared that one of the advantages of holding the event virtually for the first time was that you could be three places at once by being able to watch all sessions once the conference concludes. 2020 marked Ty’s third year speaking at #MPB2B, […]

  • Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B
    by Lane Ellis on November 4, 2020 at 7:41 pm

    Rani Mani, head of global employee advocacy at Adobe* delivered an impassioned presentation filled to the brim with B2B influencer marketing insights, with a special focus on how the best influencer relationships are in essence not that different from successful personal relationships. Rani explained how she’s come to have a love affair with influencer marketing, and shared the process she uses to help turn mere social media heavyweights into long-term and deeply-engaged Adobe advocates […]

  • 10 Must-See Sessions at MarketingProfs B2B Forum 2020 #MPB2B
    by Lane Ellis on November 4, 2020 at 11:30 am

    MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world's leading B2B marketers gather virtually on November 4 - 5 to learn and exchange the industry's latest research and insight. This year's first-ever virtual edition offer a vast array speakers and sessions relating to all areas of B2B marketing, and while we've already shared our handy list of "25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B," we also want to provide you with a […]

  • How Marketing Automation Boosts ROI with Higher-Quality Leads
    by Michael Azrikan on November 4, 2020 at 8:00 am

    Conversions and ROI stand as the ultimate indicators of success for campaigns, but marketing automaton pays its role in boosting both, especially by producing higher-quality leads for sales. According to Instapage, 82% of B2B and B2C businesses use marketing automation software for email marketing and businesses using marketing automation are twice as effective at lead generation as those using blast email software. Research Forrester made available to Marketing Dive indicates that global […]

  • 25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B
    by Lane Ellis on November 3, 2020 at 11:30 am

    Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional speakers, and this year is no different aside from the virtual element the pandemic has necessitated. MPB2B will take place November 4 - 5, 2020 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in a new virtual format designed to bring you all the freshest […]

  • Inside Influence: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing
    by Lee Odden on November 2, 2020 at 12:56 pm

    When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On Influencer Engagement Have a Centralized Influencer Program Use Software to Identify Influencers Rely on Experts and Analysts Use Blogs as Content Platforms Create Interactive Content with Influencers Learning from those who are already successful in a fast growing […]

  • B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights
    by Lane Ellis on October 30, 2020 at 10:30 am

    Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data of interest to digital marketers. MarketingProfs Global social media ad spend jumps 56.4% in Q3 Social media advertising spending climbed 56.4 percent globally during the third quarter, while in North America the increase was even […]

  • 10 Horrifying Marketing Fears & How To Turn Them Into 2021 Successes
    by Lane Ellis on October 28, 2020 at 10:30 am

    What are your most daunting and horrifying marketing fears? Have you confronted them, or are they still lurking in the dark corners of your marketing mind? The uncertainty of the pandemic has given rise to new fears for many, and brought out long-recessed ones for others. Luckily with all of these fears come new opportunities for tackling them, learning more about ourselves, and perhaps even becoming better marketers in the process. Let’s take a look at some of the top fears in marketing, […]

  • 10 Tips To Turn Your B2B Podcast Promotions Up To 11
    by Joshua Nite on October 27, 2020 at 10:30 am

    According to the latest numbers, more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere... Baby Driver (2017) x Serial pic.twitter.com/RDXoeCyF9W — Andrew Norton (@andrewtnorton) September 18, 2020 We made the case for B2B podcasts in a post last year, and that case has only grown stronger. Podcasts are a great way to build an audience for your content, work with influencers, and […]

  • The State of B2B Influence Marketing – Top 10 Insights for 2021
    by Lane Ellis on October 26, 2020 at 10:30 am

    What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful influencer program? Why is it more important than ever to approach B2B influencer marketing with an always-on influencer strategy? Many of these questions are answered in the 2020 State of B2B Influencer Marketing Report and yet we all know the complexity and opportunity combination of influencer marketing requires further exploration. Luckily Jason Falls connected with our CEO […]

  • B2B Marketing News: Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options
    by Lane Ellis on October 23, 2020 at 10:30 am

    Most B2B Demand Gen Pros Use Sophisticated Attribution Models Some 43 percent of B2B demand generation buyers say that they use advanced attribution models with multiple touchpoints, while 21 percent don't have a campaign attribution model at all, according to recently-released data surveying B2B technology marketing and demand generation decision-makers. Marketing Charts LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages LinkedIn has launched an array of […]

  • Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends
    by Amy Gesenhues on February 14, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends appeared first on Marketing Land.

  • Marketing Day: Agencies and brands see potential for OTT, Reddit App Install ads, more
    by Amy Gesenhues on February 13, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Agencies and brands see potential for OTT, Reddit App Install ads, more appeared first on Marketing Land.

  • Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities
    by Amy Gesenhues on February 12, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities appeared first on Marketing Land.

  • Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers
    by Amy Gesenhues on February 11, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers appeared first on Marketing Land.

  • Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips
    by Amy Gesenhues on February 8, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips appeared first on Marketing Land.

  • Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more
    by Amy Gesenhues on February 7, 2019 at 9:20 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more appeared first on Marketing Land.

  • Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more
    by Amy Gesenhues on February 6, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more appeared first on Marketing Land.

  • Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more
    by Amy Gesenhues on February 5, 2019 at 9:00 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more appeared first on Marketing Land.

  • Marketing Day: Dominant digital Super Bowl brands, What’s next for display?
    by Amy Gesenhues on February 4, 2019 at 9:33 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Dominant digital Super Bowl brands, What’s next for display? appeared first on Marketing Land.

  • Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies
    by Amy Gesenhues on February 1, 2019 at 9:20 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies appeared first on Marketing Land.

  • Best Standing Desks
    by Today's Eggspert on November 25, 2020 at 2:00 pm

    I’m going to give you an aha! moment so big that you’ll never forget it. It’s so well known that the happiest, most powerful, and most successful people on the planet have shared it freely in interviews and biographies. Sadly, this simple secret is often overlooked, hiding in plain sight. Or just not taken seriously.  The post Best Standing Desks appeared first on The Daily Egg.

  • Best Virtual Office Services
    by Lars Lofgren on November 23, 2020 at 5:00 pm

    For small business owners, virtual office services offer all the advantages of renting office space without the rent. Most virtual offices offer similar baseline services, including a professional mailing address with mail forwarding, a phone number with voicemail services and (often) a receptionist, and usually physical office space with wi-fi for meetings and on-site work.Continue reading

  • Best Time Clock Software
    by Today's Eggspert on November 23, 2020 at 2:00 pm

    The wrong time clock software—or worse, not having any at all—could cost you and your business thousands of dollars a year due to unexpected overtime and inaccurate reporting.  In our current circumstances, with more people working from home plus the reduced physical presence of in-office employees, staying on top of accurate time clocking is more The post Best Time Clock Software appeared first on The Daily Egg.

  • Best Email Marketing Services
    by Today's Eggspert on November 20, 2020 at 3:12 pm

    Want to get right to the point? Our top picks for the best email marketing services are definitely Hubspot, AWeber, or Constant Contact. Email marketing is a game changer. It delivers a higher ROI than any other type of marketing and can help you build a community of devoted customers. But before you can start The post Best Email Marketing Services appeared first on The Daily Egg.

  • Best Project Portfolio Management
    by Today's Eggspert on November 20, 2020 at 2:00 pm

    Imagine an easy-to-use tool that allowed you to keep track of your ongoing projects, resources, and timelines. Well, the good news is you don’t have to use your imagination. Portfolio project management (PPM) tools allow businesses to remain in control, allowing you to identify returns on projects and when to invest in new ones. They The post Best Project Portfolio Management appeared first on The Daily Egg.

  • Best VPS Hosting Services
    by Today's Eggspert on November 20, 2020 at 12:59 pm

    Want to get right to the point? Our top picks for the best VPS hosting services are definitely InMotion and Bluehost. VPS (virtual private server) hosting takes your websites to the next level. New and smaller websites typically use shared hosting — which means you share an entire server with other websites. It’s affordable but The post Best VPS Hosting Services appeared first on The Daily Egg.

  • Best Online Payroll Services
    by Lars Lofgren on November 20, 2020 at 12:03 pm

    Want to jump straight to the answer? The best online payroll services for most businesses are definitely Gusto or OnPay. Historically, payroll has been one of the most complex elements of running a business. Business owners need to make sure that everyone is paid with 100% accuracy, including calculations related to taxes, benefits, and more.Continue reading

  • How to Start a Blog That Makes Money (Lessons Learned)
    by Lars Lofgren on November 20, 2020 at 11:54 am

    Want to jump straight in? Click here to learn how to start a blog today. Fact: The blog you’re reading now generates hundreds of thousands of dollars each month. Second fact: Millions of readers flock to this blog each month. Third fact: You can do it too. Using a few proven systems, Quicksprout grew fromContinue reading

  • How to Start an Online Store and Make Your First Sale in 2020
    by Today's Eggspert on November 20, 2020 at 11:52 am

    Want to get straight into it? We highly recommend using Wix to start your online store. It’s easy to use, perfect for beginners, and incredibly affordable. Sign up for an unlimited free trial to get started. $800,000 in a single month is a life changing amount of money. Not to mention $30 million in one The post How to Start an Online Store and Make Your First Sale in 2020 appeared first on The Daily Egg.

  • Best Online Legal Services
    by Lars Lofgren on November 20, 2020 at 11:06 am

    Want to jump straight to the answer? The best online legal service for most people is definitely Rocket Lawyer or Incfile. Online legal services can be crucial. Lawyers help with everything from setting up your business entity to settling disputes and reviewing contracts. But not everyone has a lawyer on retainer. For those that do,Continue reading

  • Best WordPress Backup Plugin – (Review Updated for 2020)
    by Lars Lofgren on November 20, 2020 at 11:00 am

    Want my quick answer? BlogVault and BackupBuddy are the best WordPress backup plugins out there.  If your website crashes, you need a way to get it up and running ASAP. That’s why you need a good WordPress backup plugin. Your website could become the victim of user errors, vicious attacks, or malware. When that happens,Continue reading

  • Best Business VoIP Phone Services
    by Today's Eggspert on November 20, 2020 at 10:56 am

    Want to get right to the point? My top picks for the best business VoIP phone services are definitely Nextiva and RingCentral. A good VoIP phone service makes for happier customers and happier employees. And if it’s easy for customers to get in touch with you, it’s easy for you to provide timely and professional The post Best Business VoIP Phone Services appeared first on The Daily Egg.

  • Best Dropshipping Companies
    by Today's Eggspert on November 19, 2020 at 4:39 pm

    Want to get right to the point? Our top picks for the best dropshipping companies are definitely Oberlo and SaleHoo. With ecommerce trends on the rise, dropshipping has quickly grown in popularity over the years. Instead of buying inventory upfront, storing it, and shipping it to customers on your own, dropshipping makes it possible for The post Best Dropshipping Companies appeared first on The Daily Egg.

  • Best Domain Registrars
    by Today's Eggspert on November 19, 2020 at 4:15 pm

    Want to get right to the point? My top picks for the best places to register a domain are definitely Domain.com (Get 25% off using our special coupon code: CRAZYEGG) or Bluehost (get a free domain with any hosting plan). Your website needs a domain name. For that, you need to go through a domain The post Best Domain Registrars appeared first on The Daily Egg.

  • Best Cloud Storage Services
    by Today's Eggspert on November 19, 2020 at 2:36 pm

    Want to get right to the point? My top picks for the best cloud storage services are definitely Icedrive or pCloud. Cloud storage services are quickly overtaking on-site storage options like hard drives and servers as a way for organizations to save and share their files. And it makes sense. With big players such as The post Best Cloud Storage Services appeared first on The Daily Egg.

  • Best Point of Sales (POS) Systems
    by Lars Lofgren on November 19, 2020 at 11:50 am

    Want to jump straight to the answer? The best point of sales system for most people is definitely Square POS. The days of traditional cash registers are long behind us. Modern point-of-sale (POS) solutions are flexible and offer a wide array of fantastic features. After all, you want the transaction to benefit the customer, whileContinue reading

  • Best Online Business Banking for 2020
    by Lars Lofgren on November 19, 2020 at 11:29 am

    Opinions expressed here are the author’s alone, not those of any bank, and have not been reviewed, approved or otherwise endorsed by any of these entities. Want to jump straight to the answer? The best online business banking accounts come from Novo Bank or BlueVine.  What makes a great bank for business purposes? A goodContinue reading

  • Best Cloud Web Hosting Services
    by Lars Lofgren on November 19, 2020 at 11:25 am

    Want to jump straight to the answer? The best cloud hosting company for most people is definitely DreamHost. There are three main types of web hosting: Shared hosting VPS (virtual private server) hosting Dedicated server hosting But there’s a new type of hosting that’s rapidly growing in popularity: Cloud hosting. And it can be theContinue reading

  • The Best 7 Accounting Software for Small Businesses
    by Lars Lofgren on November 19, 2020 at 10:17 am

    Want to jump straight to the answer? The best accounting software for most small businesses is definitely QuickBooks or FreshBooks. Good accounting software gives you an edge on your competition. Accurate bookkeeping is one of the most underrated assets of any small business. A firm grasp on the numbers keeps you in business during theContinue reading

  • Hostinger Web Hosting Review
    by Lars Lofgren on November 18, 2020 at 12:34 pm

    Hostinger is a reliable web hosting service known for its low costs and speedy loading times. But is it a good web host choice for you? The company is newer when compared to other web hosting providers. Since they began, though, Hostinger has made a name for itself for its low-cost web hosting. In fact,Continue reading

  • A2 Web Hosting Review
    by Lars Lofgren on November 18, 2020 at 11:30 am

    A2 Hosting boasts exceptional web hosting despite its lack of name recognition. For nearly 20 years, the independently-owned hosting company has established itself as a reliable and speedy solution for websites. A2 delivers strong uptime rates and great customer service. When it comes to speed, A2 is second to nobody. Fast web hosting and A2Continue reading

  • The Best Ecommerce Website Builder
    by Lars Lofgren on November 18, 2020 at 11:00 am

    Want to jump straight to the answer? The best website builder for ecommerce for most people is Wix. If you want to start selling online, you need a great ecommerce website builder. These are website builders built specifically for ecommerce. It’s  different than your run-of-the-mill website builder or ecommerce platform. Ecommerce website builders are reallyContinue reading

  • The Best Free and Paid Conference Call Services
    by Lars Lofgren on November 18, 2020 at 11:00 am

    Want to jump straight to the answer? The best conference call service for most people is definitely RingCentral or GoToMeeting. Conference calls remain the best option for group communication over the phone. They are the cheapest, most effective, and simplest way to get a group of people together. And in the age of the globalContinue reading

  • The 5 Essential Elements of a Winning Landing Page
    by Carla Lynn on November 18, 2020 at 8:01 am

    Wanna know what content your landing page *needs* to get great results? We break down the five essential elements of high-converting pages.

  • The Best Domain Registrar
    by Lars Lofgren on November 17, 2020 at 11:11 am

    Want to jump straight to the answer? Domain.com is the best domain registrar. It’s the most affordable and easy-to-use. They also give you 24/7 customer support.  Click here to get 25% off with my special coupon code: QUICKSPROUT Choosing the best domain registrar is an important step to building any website. Below, I’ve reviewed itContinue reading

  • Best Virtual Private Server (VPS) Hosting for Business
    by Lars Lofgren on November 17, 2020 at 11:03 am

    Want to jump straight to the answer? The best VPS host for most people is definitely Bluehost or Hostinger. Virtual private server (VPS) hosting is a step up from a shared hosting service. While shared hosting is cost-effective for beginner websites, it’s not the best solution when your traffic and business grows. As your site scales,Continue reading

  • Best Web Hosting Providers
    by Lars Lofgren on November 17, 2020 at 11:00 am

    Want to jump straight to the answer? The best web hosting provider for most people is definitely Bluehost. Web hosting services come in all shapes and sizes. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless. We’ve managed hundreds of websites ourselves over our careers. Using our first-hand experience,Continue reading

  • Best Email Marketing Services
    by Lars Lofgren on November 17, 2020 at 10:50 am

    Want to jump straight to the answer? The best email marketing service for most people is definitely HubSpot or Constant Contact. When it comes to marketing, email is king. No other distribution channel drives engagement and builds customer relationships like email marketing. Email campaigns deliver a higher ROI than every other type of marketing category.Continue reading

  • Which Push Notifications Tool You Should Opt for to Engage Your Subscribers
    by Nida Zehra on November 12, 2020 at 2:53 pm

    Push notifications are nothing but cordial attention seekers that drive meaningful engagement from your subscribers, leading to higher conversions. There are plenty of push notification tools in the market for both—web and app. However, selecting one out of a myriad for your specific CRO roadmap is a tricky yet crucial step. It depends on many...

  • Best CRM Software
    by Lars Lofgren on November 12, 2020 at 11:52 am

    Want to jump straight to the answer? The best CRM software for most people is HubSpot or Salesforce. A good customer relationship management (CRM) software focuses on the one thing that makes a great business: the customer. To take your business to the next level, you need the best CRM software for you. Finding theContinue reading

  • Best Invoice Factoring Companies
    by Lars Lofgren on November 12, 2020 at 11:15 am

    Want to jump straight to the answer? The best invoice factoring company for most people is definitely BlueVine. Unpaid invoices are part of running a business. It’s a frustrating and unfortunate reality for small business owners everywhere. You rely on them to pay your bills, purchase inventory, and fund all of the other operational costsContinue reading

  • The Best HR Software
    by Lars Lofgren on November 12, 2020 at 11:09 am

    Want to jump straight to the answer? The best HR software for most people is Gusto or BambooHR. The best HR software provides employees with the tools they need to manage company policy, compliance, scheduling, and more. When HR solutions were first released, it was typically licensed as on-premise software. But today, cloud-based technology hasContinue reading

  • A/B testing will get you a promotion
    by Paras Chopra on November 10, 2020 at 12:25 pm

    I was talking to a colleague yesterday and one of his offhand remarks struck a chord with me.

  • How Ecommerce Marketers Can Successfully Compete With Amazon
    by Leigh-Anne Truitt on November 5, 2020 at 8:01 am

    Amazon dominates online shopping. Learn how your brand can compete with ecommerce marketing strategies for every stage of the funnel.

  • A/B Testing Website Copy With GPT-3: Opening New Doors for Experimentation Using AI
    by Shubhi Ahluwalia on November 4, 2020 at 9:51 am

    From initially helping humans out with redundant and manual tasks, to now mastering creative jobs such as making original art or composing music, AI has evolved and transformed in unprecedented ways. One such creative job that bots are surprisingly good at is writing copy! Yes, GPT-3 (Generative Pre-trained Transformer 3) is a neural-network powered AI...

  • The Role of Machine Learning in Optimizing eCommerce Experiences
    by Astha Khandelwal on November 3, 2020 at 11:02 am

    This article is a synopsis of the tenth session from VWO’s Masters of Conversion webinar series featuring Selim Soytemiz, Director Online Sales at Trend Micro ANZ, and Vipul Bansal from VWO.  It’s an interesting symposium where Selim walks us through the role of machine learning in today’s eCommerce experience optimization landscape. He explains how the...

  • 10 CRO Best Practices to Uplift Your Optimization Journey
    by Nida Zehra on November 2, 2020 at 2:06 pm

    Change is the only constant.  If your organization’s experimentation culture assumes this to be true, you are on the right track (and in good hands). Agility in your optimization efforts enables you to push and explore new boundaries with every experiment, which can get you nailing your CRO game.  But there is a catch! You...

  • October 2020: Experimentation News Round Up
    by Daniel Molina on October 29, 2020 at 9:38 pm
  • Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020
    by Luke Bailey on October 22, 2020 at 7:00 am

    Black Friday 2020 is poised to be the biggest online shopping weekend in history. Here are 8 tips from expert ecommerce marketers to help you win more sales this holiday season.

  • A CRO Guide for Marketers
    by Nida Zehra on October 21, 2020 at 5:35 am

    As a marketer, pulling online traffic is one part of your job. But all that traffic you produce via ad campaigns, SEO, and SEM efforts doesn’t guarantee conversions. As a result, it has always been nothing less of a quest for digital marketers to identify ways that can help them generate high-quality leads to achieve...

  • 8 Steps to Achieve Personalized Ecommerce for Better Sales
    by John Allen on October 15, 2020 at 8:15 am

    Customers have come to expect personalization when they’re shopping online. They’re starting to see this as a standard service and appreciate receiving special, tailored offers.  Ecommerce personalization enables you to treat every customer like a VIP. And when customers feel like VIPs they’re more likely to stay loyal to your brand.  Ways to keep customers...

  • An Introduction to the PACET Framework
    by Chris Goward on October 14, 2020 at 4:58 pm
  • September 2020: Experimentation Round Up
    by Daniel Molina on October 13, 2020 at 4:22 pm
  • A Practical Guide to Building a CRO Roadmap
    by Shubhi Ahluwalia on October 13, 2020 at 1:42 pm

    If you’ve recently embarked on your CRO journey, here’s a couple of questions for you: How do you prioritize your experimentation ideas? Do you work in silos, or do you see benefit in opening up experimentation to collaboration? If you do see benefit, how do you plan to go about achieving it? How do you...

  • A/B testing is like chess
    by Paras Chopra on October 13, 2020 at 9:26 am

    The rules of chess are easy to remember: a pawn moves one step forward, the queen can go anywhere and the end goal of the game

  • 8 Event Landing Page Examples that Drive Interest and Ticket Sales
    by Emily Bauer on October 13, 2020 at 7:01 am

    Event landing page examples that show how the right message and conversion-focused CTA can take visitors from “That looks kinda neat” to “I can’t miss out on this!”

  • The Complete Beginner’s Guide to Advertising on LinkedIn
    by Mark Spera on September 29, 2020 at 7:00 am

    Growth marketing expert Mark Spera explains how you can find and convert your ideal customers by advertising on LinkedIn.

  • 2020 is the Year To Prioritize Equal Pay
    by Leslie Collin on September 28, 2020 at 2:00 pm

    Here at Unbounce, we’re usually talking about all things conversion intelligence and optimization. Today we have a call to action of a different kind. It’s one that’s very important to our people-focused company and an issue that companies can no longer ignore—the gender pay gap.

  • 8 Real Estate Landing Page Examples & Why They Convert
    by Emily Bauer on September 25, 2020 at 7:01 am

    See how these real estate marketers are using landing pages to showcase available listings and promote their services.

  • [Experiment] How AI is Changing the Way We Optimize at Unbounce
    by Luke Bailey on September 15, 2020 at 7:01 am

    15 variants. Two hours. Here's what we learned in our experiment using Smart Traffic to optimize two Unbounce landing pages.

  • How To Avoid Design By Committee
    by Addison Duvall on November 25, 2020 at 6:49 am

    Here’s a scenario for you: a woman has three young children, each armed with a handful of crayons. They’re happily drawing on a large sheet of paper, cooperating and sharing... The post How To Avoid Design By Committee appeared first on Speckyboy Design Magazine.

  • Twitter to 'automatically' de-verify users as it opens verifications back up
    by Jack Morse on November 24, 2020 at 7:14 pm

    Twitter knows its verification process is a bit of a mess, and the company wants your help fixing it. Twitter officially "paused all general verifications" in November of 2017 after verifying a white supremacist. In a Tuesday blog post, the social media platform announced plans to start verifying accounts again early next year. But before that can happen, Twitter wants users to weigh in on how verifications should look in the future. Oh, and Twitter is going to be taking back an untold number of the coveted blue badges while it's at it.  While theoretically paused, over the past three years the company continued to verify thousands of accounts. This, understandably, led to some confusion about the process. Tuesday's announcement means that Twitter realizes it needs to delineate a clear policy for what types of accounts get verified, and why some accounts do not.  Read more...More about Twitter, Social Media, Tech, and Big Tech Companies

  • 40 Free High-Resolution Photoshop Brush Sets
    by Speckyboy on November 23, 2020 at 12:47 pm

    We share the best free high-resolution Photoshop brush packs that are currently available in the design community. Top-up your designer toolbox! The post 40 Free High-Resolution Photoshop Brush Sets appeared first on Speckyboy Design Magazine.

  • When Do You Need a Custom WordPress Gutenberg Block?
    by Eric Karkovack on November 23, 2020 at 9:38 am

    The WordPress Gutenberg block editor empowers web developers to build a custom content creation experience. Through the use of custom blocks, it’s possible to add just about any sort of... The post When Do You Need a Custom WordPress Gutenberg Block? appeared first on Speckyboy Design Magazine.

  • Thanks to a bug, Twitter Fleets didn't actually expire after 24 hours
    by Alex Perry on November 22, 2020 at 7:34 pm

    On Nov. 17, Twitter ripped off the Stories feature that Snapchat popularized and Instagram popularized even further. Twitter's version is called Fleets and unfortunately, it didn't take long for people to find a way to subvert the 24-hour expiration timer. Twitter user donk_enby posted a thread that went viral over the weekend highlighting a bug in Twitter's back-end that would allow users to view a Fleet well after it should have expired. What's worse is that the user who posted the Fleet wouldn't even see a notification that it had been viewed.  The good news? Twitter is aware of this and confirmed to TechCrunch that a fix would come in short order. Read more...More about Twitter, Social Media, Social Network, Stories, and Social Media Companies

  • Twitter Fleets have created a whole new opportunity for reply guys
    by Anna Iovine on November 20, 2020 at 8:10 pm

    Just days after Twitter premiered Fleets, its version of Stories, the company had to scale back on the roll-out to fix some bugs. But even in that short amount of time, one group in particular took advantage of the new feature: reply guys. While this isn't wholly surprising, as reply guys have become just another consequence of being a woman on the internet, it's still alarming. Instead of just replying to a tweet and possibly getting lost in the ether (or muted, or blocked), Fleet-repliers now end up right in the user's DMs.  Some people have already caught onto how Fleet's current system could benefit reply guys. And Rachel E. Greenspan, a reporter for Insider, observed in a tweet, "The reply guys have pivoted to fleet replies at a wild pace." Read more...More about Tech, Twitter, Harassment, Social Media, and Culture

  • Weekly News for Designers № 567
    by Speckyboy on November 20, 2020 at 3:11 pm

    This week’s Designer News – № 567 – includes WebP Images & WordPress, What's Missing From CSS?, Use SVG Icons Easily with SVGBox, PHP 8: What’s New?, 10 Things Front-End Developers Should Learn in 2021, A Visual Guide to Regular Expression, macOS Big Sur Replacement Icons and a whole lot more! The post Weekly News for Designers № 567 appeared first on Speckyboy Design Magazine.

  • Facebook moderators blast Zuckerberg, claim he's risking their lives for profits
    by Jack Morse on November 18, 2020 at 7:57 pm

    Mark Zuckerberg's drive for profits might end with their deaths.  So argue the more than 200 content moderators who published an open letter Wednesday accusing the Facebook CEO of hypocrisy and a wanton disregard for their health during a raging pandemic. In demanding many return to the office, the moderators insist, both Zuckerberg and the CEOs of content moderation companies CPL and Accenture have taken the psychologically taxing job of content moderation and added the deadly element of coronavirus exposure.  The letter, which was also posted to Facebook's Workplace channels, lays out both a list of grievances and demands. It also highlights Zuckerberg's wealth gains — he has almost doubled his during the pandemic — while noting that content moderators aren't even getting hazard pay.  Read more...More about Facebook, Social Media, Coronavirus, Tech, and Social Media Companies

  • Twitter 'exploring' adding a dislike button or downvote system
    by Jack Morse on November 17, 2020 at 8:17 pm

    Because sometimes getting ratioed isn't explicit enough.  Twitter is currently "exploring" adding a dislike button or some kind of downvoting system, presumably à la Reddit, announced the company's product lead on Tuesday. The potential change, confirmed Twitter, is part of a larger effort to make Twitter a place amenable to more nuanced conversations.   Notably, Twitter explores new features all the time — and many of those features never launch. Still, hearing it straight from the horse's mouth suggests a dislike button of some kind may very well be an actual thing coming to Twitter.  Kayvon Beykpour, Twitter's product lead, let slip the news in an exchange on (where else?) Twitter. Replying to a critique of Twitter's development priorities from Jackie Singh, a cybersecurity expert for the Joe Biden campaign, Beykpour insisted that Twitter prioritizes addressing issues like "coordinated inauthentic behavior," "harassment," and "Disinformation." Read […]

  • Here’s Why AI Is Unlikely to Harm Your Web Design Career
    by Eric Karkovack on November 17, 2020 at 11:26 am

    Bring up the subject of artificial intelligence (AI) and it tends to elicit one of two reactions. Either it’s the technology that will save us or it’s going to take... The post Here’s Why AI Is Unlikely to Harm Your Web Design Career appeared first on Speckyboy Design Magazine.

  • 8 Pure CSS Games You Can Play in Your Browser
    by Eric Karkovack on November 15, 2020 at 8:24 pm

    We have collected some of the best pure CSS games on CodePen. They range from the stupefyingly simple all the way to “wow, CSS can do that?” The post 8 Pure CSS Games You Can Play in Your Browser appeared first on Speckyboy Design Magazine.

  • Weekly News for Designers № 566
    by Speckyboy on November 15, 2020 at 9:31 am

    This week’s Designer News – № 566 – includes Native CSS Masonry Layout in CSS Grid, Why Google’s New App Logos are Pretty (&) Bad, Flow CSS Utility, Super Tiny Icons, Markably Rich Text Editor, Tint and Shade Generator, What Is the Average Web Designer’s Salary in 2020? and so much more! The post Weekly News for Designers № 566 appeared first on Speckyboy Design Magazine.

  • How to Handle Scope Creep in Web Design
    by Sarita Harbour on November 11, 2020 at 3:35 am

    Have you ever committed your time and energy to a project only to discover your responsibilities growing far beyond the initial requirements? “This isn’t what I signed up for,” you... The post How to Handle Scope Creep in Web Design appeared first on Speckyboy Design Magazine.

  • The 15 Best Cinema & Movie Effect Photoshop Action Sets
    by Brenda Stokes Barron on November 10, 2020 at 6:06 pm

    We've compiled a fantastic collection of one-click cinema and movie effect Photoshop action sets that will take your photos to the next level. The post The 15 Best Cinema & Movie Effect Photoshop Action Sets appeared first on Speckyboy Design Magazine.

  • 25 Mobile Device Mockup PSD Templates for Photoshop
    by Paul Andrew on November 10, 2020 at 2:44 pm

    With these versatile and photo-realistic mobile device mockup templates for Photoshop, you can showcase your user interface design beautifully. The post 25 Mobile Device Mockup PSD Templates for Photoshop appeared first on Speckyboy Design Magazine.

  • Keep up with climate justice by following these five organizations
    by Siobhan Neela-Stock on November 10, 2020 at 12:00 am

    Read more... More about Social Good, Social Good, Social Media, Climate Change, and Climate Justice

  • Doomscrolling again? Here are five ways to cut back.
    by Danica D'Souza on November 9, 2020 at 4:29 pm

    Trust us, your eyes don't need to be glued to your social media feed right now. We've outlined some practical ways to unplug from your never-ending, always-changing feeds.  Read more...More about Mashable Video, How To, Social Media, Unplugged, and Social Media Wellness

  • Now that the Biden news is official, Twitter is getting cute with Trump's account
    by Anna Iovine on November 7, 2020 at 7:25 pm

    In case you haven't heard, Joe Biden is now president-elect of the United States. Twitter, which already begun flagging Trump's tweets on his bunk election claims, now seems to be going full-steam ahead in trolling his account. Shortly before the race was called, Trump claimed that he won the election "by a lot." In fact, for multiple hours after the Biden news was announced, Trump's tweet stood as his latest: I WON THIS ELECTION, BY A LOT! — Donald J. Trump (@realDonaldTrump) November 7, 2020 After the race was officially called for Biden, the warning link Twitter embedded under the tweet led to a Moment saying Biden did indeed win the election. Read more...More about Twitter, Donald Trump, Social Media, Election 2020, and Culture

  • Enjoy all these beautiful videos of Americans cheering the Biden-Harris election win
    by Anna Iovine on November 7, 2020 at 5:25 pm

    Joe Biden has just been declared president-elect by AP, CNN, and other news outlets, meaning that after days of waiting, Americans finally know who will be their leader for the next four years. As a result, many people went bananas. New York City was quick to take to the streets to celebrate, cheering and banging pots and pans, blaring their car horns: PBS White House reporter Yamiche Alcindor tweeted about cheering in DC, someone even shouting "There is a god": People are dancing, cheering, stomping their feet and banging pots in Washington, D.CI just heard someone shout, “There is a God,” and “Get Trump out.” — Yamiche Alcindor (@Yamiche) November 7, 2020 Read more... More about Videos, Politics, Joe Biden, Social Media, and Election 2020

  • 'Gleefreshing' is the new doomscrolling
    by Anna Iovine on November 7, 2020 at 4:31 pm

    Read more... More about Twitter, Politics, Social Media, Culture, and Web Culture

  • New brand, new home: Where to find Google Marketing Platform online
    by Anonymous on July 25, 2018 at 5:00 pm

    When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over the years have been updated to reflect our new brand, so you can find the latest news, tips and more on our advertising and analytics solutions in one spot.First, you should know that we’ve moved our content and product information to marketingplatform.google.com. You’ll also find product sign-in links there. (Those bookmarks you have for the old DoubleClick and Google Analytics websites should automatically redirect you.)We’ve also launched new and improved blogs, with information for our product users and enterprise customers. We’ll be regularly updating them with product news and digital marketing insights. Bookmark us.Of course, you can also connect with Google Marketing Platform on social:Twitter: […]

  • Google Measurement Partners: Trusted measurement solutions for the entire customer journey
    by Anonymous on July 12, 2018 at 4:30 pm

    We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions.That’s why we’re announcing Google Measurement Partners, a program that brings together new and existing partnerships to offer brands a variety of options to measure their advertising media.The program is launching with 20+ verified partners across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Partners offer various solutions that work across Google advertising products, including Google Marketing Platform (including Display & Video 360 and Search Ads 360), Google Ads, YouTube, and more. Existing partner programs like App Attribution and Marketing Mix Modeling […]

  • Better understand and reach your customers with new Cross Device capabilities in Google Analytics
    by Anonymous on July 11, 2018 at 6:00 pm

    Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking across their devices as they interact with your website, giving you a complete view of the impact of your marketing so you can run smarter campaigns that deliver more tailored experiences to your customers.Piecing together a more complete pictureCross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on mobile), you’ll be able to see when users visited your website from two different devices. By understanding these device interactions as part of a broader customer experience, you can make more informed product and marketing decisions.Say you’re a marketer for a travel company. With the new Acquisition Device report, you may find that a lot of […]

  • Putting machine learning into the hands of every advertiser
    by Anonymous on July 10, 2018 at 3:00 pm

    This post originally appeared on the Inside AdWords blogThe ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done.In just one hour, we’ll share how we're helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads. We’ll explore how this technology works in our products and why it’s key to delivering the helpful and frictionless experiences consumers expect from brands.Join us live today at 9am PT (12pm ET).Deliver more relevance with responsive search adsConsumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be helpful and personalized. Doing this isn’t easy, especially at scale. That’s why we’re […]

  • Watch the Google Marketing Live keynote
    by Anonymous on July 10, 2018 at 1:00 pm

    Get ready for the ads, analytics, and platforms innovations live stream. Watch today at 9:00 a.m. PT / 12:00 p.m. ET to learn more about Google’s latest announcements.Join the conversation at #GoogleMarketingLive.

  • From basecamp to summit: Achieving new heights with Google Marketing Platform Partners
    by Anonymous on June 28, 2018 at 1:00 pm

    Earlier this week we announced Google Marketing Platform, which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure and optimize customer experiences across channels and devices. But we all know having great technology is only part of the solution. You also need people with the expertise and knowledge to fully take advantage of everything the technology enables. It’s not unlike relying on Sherpas to help guide you from basecamp to the summit. You may be able to make the ascent on your own, but engaging a team of experts with a track record of success greatly improves your chances of making the summit. That’s why we’re excited to announce Google Marketing Platform Partners, a new program designed to ensure you have access to all the resources you need to get the most value from Google Marketing Platform.A robust ecosystem of skilled practitioners and companiesMore than just a replacement for the […]

  • Introducing Google Marketing Platform
    by Stephen Kliff on June 27, 2018 at 4:02 am

    The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away. Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also more aware of how they’re being marketed to and how their data is being used—and they want more control. To address these new realities, marketers need tools that make it easy to get better results from their marketing in a way that puts privacy first. This is why we’re announcing Google Marketing Platform. Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that […]

  • Introducing simpler brands and solutions for advertisers and publishers
    by Stephen Kliff on June 27, 2018 at 4:00 am

    We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was the start of our first advertising product, and led to the ads business we have today. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display […]

  • Measure Matters: A New Video Series to Keep You Up to Date on Your Data
    by Anonymous on June 18, 2018 at 7:00 pm

    Whether you’re a data analyst, marketer, or e-commerce specialist, keeping on top of your data and making informed choices can make significant impact on your business. With that in mind, the Google Analytics team has introduced a new video series on YouTube: Measure Matters. Hosted by Analytics Advocates Krista Seiden and Louis Gray, the series covers best practices on leveraging our suite of products, rounds up highlights from the larger measurement community, and reviews recent product updates - so you never miss a thing, even with your busy schedule.Subscribe to our YouTube channel or find our Measure Matters playlist: https://tinyurl.com/measurematters.Measure Matters kicked off in May with a deep dive into Machine Learning, where we talked about automatic insights within Google Analytics, and whether the machines were coming for our jobs. (Spoiler alert: they’re not)Our second episode covered finding your North Star, being sure to try new approaches and take risks, […]

  • Deliver more relevant experiences with Optimize and AdWords
    by Anonymous on May 30, 2018 at 3:00 pm

    Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to consider the entire customer journey and keep people engaged once they reach your site. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.How Spotify boosted conversions with Optimize and AdWords Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription.  Using the AdWords integration with […]

  • Introducing Advanced Analysis in Google Analytics 360
    by Anonymous on May 17, 2018 at 3:00 pm

    In our conversations with marketers, we consistently hear that they are looking to gain deeper insights into the customer journey and then turn those insights into better customer experiences.  Today we’re excited to announce Advanced Analysis, a new tool in beta for Google Analytics 360 customers. Advanced Analysis offers more detailed analysis techniques and deeper exploration capabilities, so you can improve your understanding of how people interact with your site and use those insights to deliver better experiences and reach your business goals.Our top priority is to help you discover business insights while respecting user privacy. So, as with all Analytics capabilities, data utilized in Advanced Analysis is treated confidentially and securely.Three ways to support sophisticated analysisAdvanced Analysis offers three new powerful techniques to help surface actionable insights about how people use your site: Exploration, Funnel Analysis, and Segment Overlap. And you […]

  • Tune in on July 10, 2018 as we announce our latest product innovations
    by Anonymous on May 16, 2018 at 4:45 pm

    Sign up to join the live streamed keynote at Google Marketing LiveWhen: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET Duration: 1 hour Where: Here on the Analytics blogIt’s that time of year again! Join us as we unveil the latest Analytics, Ads and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you transform your business. Also gain access to the latest insights and trends that are shaping the future of the industry. Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones. Until then, subscribe to Think With Google, and follow us on Twitter, Google+, Facebook and LinkedIn for a sneak peek of what’s coming soon. Posted by Sridhar Ramaswamy, Senior Vice President, Ads & Commerce

  • Introducing the Data Studio Community Connector Codelab
    by Anonymous on May 7, 2018 at 10:11 pm

    Posted by Minhaz Kazi, Developer Advocate, Google Data Studio Data Studio is Google's free next gen business intelligence and data visualization platform. Community Connectors for Data Studio let you build connectors to any internet-accessible data source using Google Apps Script. You can build Community Connectors for commercial, enterprise, and personal use. Learn how to build Community Connectors using the Data Studio Community Connector Codelab. Use the Community Connector Codelab The Community Connector Codelab explains how Community Connectors work and provides a step by step tutorial for creating your first Community Connector. You can get started if you have a basic understanding of Javascript and web APIs. You should be able to build your first connector in 30 mins using the Codelab. If you have previously imported data into Google Sheets using Apps Script, you can use this Codelab to get familiar with the Community Connectors and quickly port your code to fetch your […]

  • Introducing the Google Analytics Sample Dataset for BigQuery
    by Anonymous on March 30, 2018 at 10:30 pm

    The Google Analytics 360 integration with Google BigQuery gives analysts the opportunity to glean new business insights by accessing session and hit level data and combining it with separate data sets. Organizations and developers can analyze unsampled analytics data in seconds through BigQuery, a web service that lets developers and businesses conduct interactive analysis of big data sets and tap into powerful data analytics.To help you learn or teach practical experience with analyzing analytics data in BigQuery, we are pleased to announce the availability of a Google Analytics sample dataset. This is accessible directly through the BigQuery interface. The dataset includes data from the Google Merchandise Store, an Ecommerce site that sells Google branded merchandise. The typical Google Analytics 360 data you would expect to see such as AdWords, Goals and Enhanced Ecommerce data can be queried. You can see the fields part of the export schema that you can query here.Google Analytics […]

  • Is Optimize set up correctly on your site? Let us double-check for you.
    by Anonymous on March 29, 2018 at 3:00 pm

    Google Optimize helps businesses determine which website experiences work best for their customers. With easy-to-use A/B testing capabilities, marketers can use Optimize to create and launch a test in minutes — and manage the entire process on their own.A/B testing with tools like Optimize drives results. In a recent survey, 72% of marketers found A/B testing to be a highly valuable method for improving conversion rates.But we’ve heard from businesses that while testing in Optimize is easy, setting it up could be easier.  Good news: We’re introducing a new feature that helps make sure Optimize is set up and working the way it’s supposed to.Let Optimize double-check your code With Installation Diagnostics, Optimize will automatically alert and advise you on potential issues with your Optimize code each time you create a test. At a glance, you’ll see if your Optimize setup is correct and if you’re ready to run a test.Let’s say you […]

  • Google Surveys goes global
    by Anonymous on March 28, 2018 at 1:03 pm

    We're excited to announce that you can now survey people in over 50 countries around the globe with Google Surveys.When we first launched Google Surveys in 2012 (we called ourselves Google Consumer Surveys back then), our goal was to put quality market research in the hands of businesses of all sizes. Market research was costly and time-consuming in those days, and that made it hard for many companies to make decisions based on what their customers were actually thinking.Google Surveys made it easy to keep your finger on the pulse of your customers with fast, reliable insights from real people. Since then, we've continued making improvements to the product. We also launched Surveys 360, our enterprise version, with advanced targeting, reporting, and sharing features.And now users of both versions can reach people in more than 50 countries. Wondering if your new product line should launch in Portugal? Stop guessing and find out. Lacking competitive intel in India? Not anymore. Trying […]

  • Tag Manager 360: From Approvals to Zones
    by Anonymous on March 14, 2018 at 8:00 pm

    Whether you’re a small business with a single site or a large enterprise with many complex sites and apps, Google Tag Manager makes it easier to implement and maintain the tags for all your marketing and measurement tools.Over the past few years, we've continued to improve the core functionality of Tag Manager for all users while also introducing enterprise features for customers with more advanced needs.For Tag Manager 360 customers, we recently added Approvals functionality, enabling enterprise users to involve more stakeholders in the tagging process without needing to give them full Publish access.Submit Changes screen in Tag Manager 360 showing how users with Edit access can request approval.Using Approvals, you can limit select users to requesting approval for tagging changes. Then you can use the built-in commenting capability to work back and forth with them to get things just right. Today we’re excited to announce another new feature that gives you even more […]

  • New Analytics Academy course: Getting Started With Google Analytics 360
    by Anonymous on March 14, 2018 at 5:00 pm

    Today, we are introducing a new course in Analytics Academy: Getting Started With Google Analytics 360.Krista Seiden and Ashish Vij Introduce Getting Started With Google Analytics 360 (Video)In this course, you will join instructors Ashish Vij and Krista Seiden as you learn key Google Analytics 360 features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You'll gain insight into how you can benefit from reporting with BigQuery and native integrations with DoubleClick products, and we will provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals. By participating in the course, you’ll learn how to:Set up Roll-Up ReportingAnalyze customer journeys with Custom FunnelsLeverage Unsampled Reports and Custom TablesAnalyze big data with BigQuery ExportEvaluate marketing performance with DoubleClick reporting integrationsSign up […]

  • More reasons to get started with Google Optimize
    by Anonymous on March 1, 2018 at 7:19 pm

    With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since releasing Optimize last year, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new initiatives that will help businesses take even bigger steps when improving their sites.Higher experiment limit Many of our users have given us the feedback that the current limit of 3 simultaneous running experiments is too low. This limit forces them to make difficult tradeoffs about which tests and customer segments should be prioritized. To help address this, we will soon be increasing this limit to 5 experiments. We believe this will give you more opportunity to use Optimize across your entire site.New “Getting started with Google Optimize” video series For many, running website tests may appear to be a daunting […]

  • Richer Google Analytics User Management
    by Anonymous on February 28, 2018 at 5:30 pm

    Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. These new features increase your ability to tightly manage who has access to your data, and amplify the impact of the user management features we launched last year.User GroupsUser groups can now be created from and used within Google Analytics, simplifying user management across teams of people. This is a big time saver if you find yourself repeatedly giving out similar permissions to many people, and simplifies granting permissions as individuals rotate into or out of a team.To start with user groups, visit either Suite Home or Google Analytics, navigate to the user management section, and click the “+” button. You will then see an option to add new groups, which will walk you through creating a user group, adding people to it, and assigning permissions to the group. Here is a full list of steps to make a user […]

  • Lessons from leaders: A data-driven approach helps deliver engaging, relevant messages
    by Anonymous on February 22, 2018 at 11:27 pm

    As marketers, we know how important it is to understand our customers and reach them at just the right moment. We also know that consumers have more control of their digital environments than ever — and that they expect us to consistently make recommendations in line with their interests, personalities, and behaviors.1 So how can we regularly communicate in a relevant way with all of our customers?According to our new report on MIT Sloan Management Review, success starts with a strategy that’s backed by data. In the report, The Data-Driven Transformation, we speak with marketing leaders from Bayer, Tapestry Inc. (the parent brand for Coach, kate spade new york, and Stuart Weitzman), and Sprint. They open up with first-hand insights about transforming their teams to be more efficient, accurate, and agile. Here’s a few key insights from the research — and some words of wisdom from these top analytics pros. Move toward a unified technology stack — and […]

  • Test and Build for Mobile with Google Optimize
    by Anonymous on February 20, 2018 at 4:00 pm

    From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While 40% of consumers will leave a web page that takes longer than three seconds to load, 89% of people are likely to recommend a brand after a positive brand experience on mobile.1 That's why getting your mobile site in shape is more important than ever.To create the seamless and responsive mobile site that consumers expect, you need the right tools, like Google Optimize. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with Optimize 360, our enterprise version. New! Preview your mobile site on any screen size While almost everyone has a mobile device, there are so many variations and screen sizes that […]

  • Integration of Salesforce Sales Cloud to Google Analytics 360 is now available
    by Anonymous on January 17, 2018 at 2:00 pm

    In November we announced a partnership with Salesforce, including a plan to build new integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud, seamlessly connecting sales, marketing and advertising data for the first time. Today we're introducing the first of these integrations: sales pipeline data from Sales Cloud (e.g. leads, opportunities) can now be imported directly into Analytics 360, so any marketer in a business that manages leads can see a more complete view of the customer’s path to conversion and quickly take action to engage them at the right moment. Enterprises such as Rackspace and Carbonite are already benefiting from this integration, saving hours piecing together data and reaching new, more valuable audiences. A complete view of the customer journeyWe often hear from marketers how difficult it is to connect online and offline customer interactions in order to see a complete view of a customer’s journey — and […]

  • How to Turn Your Team’s Data Curiosity into Results
    by Anonymous on December 20, 2017 at 5:08 pm

    As a data expert, you know that most great ideas don’t strike like a bolt of lightning. They start with something slower: simple curiosity. They grow from “what if” to the seeds of an idea and, if you’re lucky, into some big next steps.Many people on your team might also have these “what if” ideas too. For example, maybe they’ve got an insight about how to optimize your marketing plans and drive better results. But they might need a little nudge to turn those ideas into something bigger. For your organization to consistently get from insight to action, it’s important to give people at all levels the skills and training they need to explore their hunches using data. After all, you never know where your company’s next great idea might come from.Here are three ways you can spread your data expertise to others, helping people beyond just a small team of go-to analytics experts.1. Make training a priorityBy analyzing the data that […]

  • New ways to measure your users in Google Analytics
    by Anonymous on December 14, 2017 at 4:00 pm

    Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1Today's customers have incredibly high expectations for personalized and relevant experiences from brands. That's why Google Analytics keeps working to better measure the full customer journey in all its complexity.Let's look at four new Analytics features that are all about helping businesses understand users so they can deliver more personalized site experiences.Focus on your users in reporting Analytics standard reports have been updated to focus on your users. User metrics are an essential way to understand engagement with your customers, especially those who may have multiple sessions across multiple days.With our updated standard reporting, you can see immediately, for instance, how many users are coming to your site from paid search ― in addition to seeing the number of sessions. Users are now included in Analytics standard […]

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